All orders via Floriday 
by the end of 2020

For growers, this means that their supply has to be available online on Floriday by the end of 2020. For buyers, it means that they will place all orders through the digital platforms FloraMondo, FloraXchange and Blueroots. Both growers and buyers can do so via a link in their own software or via the digital system provided by Royal FloraHolland. In practice, this means that the Connect-EAB will be discontinued in the future.

PSD2 stands for Payment Services Directive 2. PSD2 is the European directive for commercial and consumer payment transfers. In the Netherlands, this is referred to as the Second Payment Service Directive. This Second Payment Service Directive is operative throughout the European Union and every Member State has enshrined it in their national legislation. In the Netherlands, we have incorporated it into the Civil Code and the Financial Supervision Act, to name but two.

PSD1 (the First Payment Service Directive) was established in 2007.  As of 2019, PSD2 legislation has also become effective in the Netherlands. Under PSD1, an exception was made for trading platforms and market places such as Royal FloraHolland. With PSD2 coming into effect in the Netherlands, the above-mentioned exception is no longer applicable and the requirements for banks, businesses and institutions who conduct payment services have been tightened.

PSD2, therefore, is directed not only at Royal FloraHolland, but also applies to other auction houses and companies who offer payment services.

Royal FloraHolland has had PSD2 on its radar for a while now, but it was only at the beginning of 2019 that it became clear exactly what interpretation the European directive would be given in the Netherlands. In consultation with legal specialists and De Nederlandsche Bank, the possibility of becoming eligible for the commercial agent exception has been reviewed. This requires an adjustment in the way transactions arise in the case of direct sales. Royal FloraHolland acts as a trade agent in the (auction) clock process. This is also true of direct trade, provided these transactions arise from the direct sales stream through Floriday.

Royal FloraHolland chose to start the digitisation process and to prepare for the future in 2016. Floriday was launched in 2017. These days, the Floriday environment and its digital channels are sufficiently mature for us to take the next step towards 100% digital. Royal FloraHolland is convinced that the sector will benefit greatly from the digitisation move and that it will present new opportunities for transactions to take place. In addition to the benefits for the sector, it is important to continue to comply with the tightened European laws and regulations (PSD2).

Background acceleration

Royal FloraHolland chose to start the digitisation process and to prepare for the future in 2016. Floriday was launched in 2017. These days, the Floriday environment and its digital channels are sufficiently mature for us to take the next step towards 100% digital. Royal FloraHolland is convinced that the sector will benefit greatly from the digitisation move and that it will present new opportunities for transactions to take place. In addition to the benefits for the sector, it is important to continue to comply with the tightened European laws and regulations (PSD2).

PSD2 stands for Payment Services Directive 2. PSD2 is the European directive for commercial and consumer payment transfers. In the Netherlands, this is referred to as the Second Payment Service Directive. This Second Payment Service Directive is operative throughout the European Union and every Member State has enshrined it in their national legislation. In the Netherlands, we have incorporated it into the Civil Code and the Financial Supervision Act, to name but two.

PSD1 (the First Payment Service Directive) was established in 2007.  As of 2019, PSD2 legislation has also become effective in the Netherlands. Under PSD1, an exception was made for trading platforms and market places such as Royal FloraHolland. With PSD2 coming into effect in the Netherlands, the above-mentioned exception is no longer applicable and the requirements for banks, businesses and institutions who conduct payment services have been tightened.

PSD2, therefore, is directed not only at Royal FloraHolland, but also applies to other auction houses and companies who offer payment services.

Royal FloraHolland has had PSD2 on its radar for a while now, but it was only at the beginning of 2019 that it became clear exactly what interpretation the European directive would be given in the Netherlands. In consultation with legal specialists and De Nederlandsche Bank, the possibility of becoming eligible for the commercial agent exception has been reviewed. This requires an adjustment in the way transactions arise in the case of direct sales. Royal FloraHolland acts as a trade agent in the (auction) clock process. This is also true of direct trade, provided these transactions arise from the direct sales stream through Floriday.

It will save suppliers a lot of time if their orders always arrive in the correct format. Buyers will also find it easy if all the supply is correctly listed in the systems. Additional advantages will mainly result from Royal FloraHolland’s organisational role. We can, for example, provide buyers with an ETA (Estimated Time of Arrival) and it is possible to facilitate additional processes more easily. This includes aspects such as complaint registration and use of stickers.

The financial legislation focuses on transparency and reliability. This way we, as an industry, ensure that we are becoming increasingly less vulnerable to deception, crime and fraud. It is similar to the increasingly tight regulations that banks and financial institutions have to comply with.

It's a huge transition for the whole sector. We are already doing it on a small scale within Floriday, so it's not as if we still have to start building software. The only truly new addition is the 'short-term customer-specific offer'.

The main change lies in the way of working in the sector (the behaviour around the order). We will therefore have to help a lot of buyers and suppliers in this transition and we will need everyone’s participation.

Upon completion, we think that we will be able to implement considerable efficiency throughout the sector. Buyers will soon be able to check their invoices much more easily, buyers and suppliers will have a clear picture of the status of orders and suppliers will not have to unnecessarily enter a lot of orders manually (which for some suppliers causes a lot of hassle and errors).

What does this mean for me (as a grower and buyer)?

For growers, this means that their supply has to be available online on Floriday by the end of 2020. For buyers, it means that they will place all orders through the digital platforms FloraMondo, FloraXchange and Blueroots. Both growers and buyers can do so via a link in their own software or via the digital system provided by Royal FloraHolland. In practice, this means that the Connect-EAB will be discontinued in the future.

As of the end of 2020, the direct VMP link between growers and buyers can no longer be used to settle via Royal FloraHolland. Both FloraXchange and FloraMondo offer the VMP link that is directly connected to Floriday. It can continue to be used. In the future, this VMP link will be replaced by the future-proof API link. We recommend using this API link.

Apart from the 100% digital 2020 programme, this is an objective that has already been expressed by the participants of Blueroots and also by a number of individual traders. VMP has a number of limitations, which means that it no longer functions optimally in the current scale. For example, delivery times are not easy to fit into the VMP, forward sales is tricky and the structure does not fit in well with suppliers with a large 'catalogue'. In addition, traders are experiencing significant trouble with all the different links.

These transactions can continue to take place in the same way as they do today.

The direct trade flows will always be initiated by the buyer, based on the supply that a supplier has made available online. This supply can originate from a contract or tender, but results in ‘supply’. The flow therefore always consists of the supplier offering and the buyer placing an order. These direct flows are facilitated by Floriday and its affiliated sales channels.

For foreign suppliers this means the same working method as for the Dutch suppliers. The supplier lists his supply on Floriday and orders are placed by buyers via the digital platforms FloraMondo, FloraXchange and Blueroots. Within Floriday, the supplier can give his agent the opportunity to act on his behalf on the platform.

These agreements also have to be recorded in Floriday and buyers have to place their orders using these supply lines. This does not mean that these Excel files are no longer allowed, but the result of the negotiation (the fixed agreement) will also have to be recorded in Floriday and the order must be placed via this platform.

There will be a tool that allows buyers to quickly respond to offers from suppliers. The supplier can create a 'short-term customer-specific offer' within Floriday (or via the API). This customer-specific offer describes the product, the prices and the delivery conditions. The buyer will then receive a notification on his telephone from or via Floriday of the customer-specific offer made by the suppliers. The buyer then has the option to order from the customer-specific offer. The buyer also has the option to add his own order reference so that the invoice review on his side will run more smoothly.

This solution is only permitted if it is used to a limited extent. The exact guidelines for this will be further investigated. For the vast majority of orders, we would like to emphasise that they should be routed through the indicated route in Floriday (the supplier has listed the supply online and the buyer places an order for the supply he wants).

We are going to build several tools to make things easier for buyers/road carriers. First of all, a purchase dashboard will be created, which will enable buyers to digitally control and track their purchases on the basis of a sales report.

There will also be a tool that allows buyers to quickly respond to offers from suppliers. The supplier can create a 'short-term customer-specific offer' within Floriday (or via the API). This customer-specific offer describes the product, the prices and the delivery conditions. The buyer will then receive a notification on his phone from or via Floriday of the customer-specific offer made by the supplier. The buyer then has the option to order from the customer-specific offer. The buyer also has the option to add his own order reference so that the invoice review on his side will run more smoothly.

This solution is only permitted if it is used to a limited extent. The exact guidelines for this will be further investigated. For the vast majority of orders, we would like to emphasise that they should be routed through the indicated route in Floriday (the supplier has listed the supply online and the buyer places an order for the supply he wants).

Other concrete actions we are going to take with regard to buyers:

  • Buyers will be informed and approached via personal visits, phone calls, e-mail and a website with more information.
  • We have made a checklist which will give buyers insight into when they are 100% digital-proof. This will be placed online, too.
  • We are also working on a short animation for both suppliers and buyers with further explanations.
  • We will also cooperate with, among others, Blueroots in order to convince buyers of the importance and to help them connect.
  • Team Floriday and the experts from FloraXchange/FloraMondo are ready to visit and connect buyers so that they are also 100% proof.

When we talk about 100% digital ordering from Royal FloraHolland, we are referring to digital orders received directly by Royal FloraHolland relating to the supply of specific suppliers. This also applies to orders that are received via FloraXchange, FloraMondo and directly via Blueroots. Whether a buyer places this order manually, via the VMP, API or even an ORDERS (Florecom message) is irrelevant. This must all go through FloraMondo or FloraXchange.

Yes, this is still possible, as long as the Auction Regulations are complied with.

That is correct. Or make use of the short-term customer-specific offer. There will be a tool that allows buyers to quickly respond to offers from suppliers. The supplier can create a 'short-term customer-specific offer' within Floriday (or via the API). This customer-specific offer describes the product, the prices and the delivery conditions. The buyer will then receive a notification on his phone from or via Floriday of the customer-specific offer made by the supplier. The buyer then has the option to order from the customer-specific offer. The buyer also has the option to add his own order reference so that the invoice review on his side will run more smoothly. This solution is only permitted if it is used to a limited extent. The exact guidelines for this will be further investigated. For the vast majority of orders, we would like to emphasise that they should be routed through the indicated route in Floriday (the grower has listed the supply online and the buyer places an order for the supply that he wants).

This solution is only permitted if it is used to a limited extent. The exact guidelines for this will be further investigated. For the vast majority of orders, we would like to emphasise that they should be routed through the indicated route in Floriday (the supplier has listed the supply online and the buyer places an order for the supply he wants).

No, they will still be possible. For this purpose, fixed agreements can be made as to what the buyer can call up. In addition, we are also working with a number of buyers to achieve a more efficient conclusion of the contracts and fixed agreements.

There will be a tool that allows buyers to quickly respond to offers from suppliers. The supplier can create a 'short-term customer-specific offer' within Floriday (or via the API). This customer-specific offer describes the product, the prices and the delivery conditions. The buyer will then receive a notification on his telephone from or via Floriday of the customer-specific offer made by the suppliers. The buyer then has the option to order from the customer-specific offer. The buyer also has the option to add his own order reference so that the invoice review on his side will run more smoothly. This solution is only permitted if it is used to a limited extent. The exact guidelines for this will be further investigated. For the vast majority of orders, we would like to emphasise that they should be routed through the indicated route in Floriday (the supplier has listed the supply online and the buyer places an order for the supply he wants).

Suppliers and buyers can – within their own business entities – invite and authorise an employee or colleague to work in Floriday on their behalf under the applicable conditions.

Yes, but the webshop has to match your own supply on Floriday and the buyer has to give permission within Floriday that he wants to use this webshop as a purchasing system. The webshop will then be able to place orders on behalf of the buyer. This means that the webshop will have to work with a different link. Ask a Floriday expert for more information.

Buyers can still send Florecom orders to Floriday and Floriday can still forward Florecom orders to the own system. This also applies to the VMP on the buyer's side. Buyers can place orders with Floriday via the VMP and Floriday can even send orders to the growers' systems via Florecom, but we will encourage them to use the API. Here we have many more communication options such as adding extra services (cover, label, box, other types of packaging, etc.), submitting complaints, passing on sticker information, etc.

Yes. Blueroots is linked to Floriday. This link is intended for the trading companies affiliated with Blueroots. These trading companies are encouraged to quickly implement this API in their systems. Once this is done, they can place orders this way in Floriday.

EAB-package

Existing order systems or software packages can still be used. This applies to both the management of the supply (prices and stock) and the handling of the orders. These systems will have to create a new link to Floriday using the API. Almost all software suppliers are already in discussion or in the process of creating this link. You can find more information online.

We are talking to most of the software suppliers in the sector about the development of APIs. Some developers are implementing this more quickly than others. At the end of the year, we will publish a list of the software suppliers’ individual progress. Until then, it is best to contact the software supplier directly to enquire about the status. You can find more information online.

When growers want to switch from an EAB package to full use of Floriday, part of the data history can be accessed via Insights (which replaces FloraneXt). Past clock results can be viewed there. We have no solution to import old data from existing packages into Floriday.

If the software supplier of your EAB package creates the link, you as a user will not notice any difference. Technically, the difference is that the document is created in Floriday. It is downloaded by the company’s own software which can send it to the printer. As a user, you may only notice small differences. The advantage is that we can more intelligently adapt the various documents centrally for the location that receives the documents. This makes it much easier to, for example, synchronise the various forms across the locations (Aalsmeer/Naaldwijk).

Data

This is an important topic and one which is high on the agenda within Floriday. Your data as a supplier is and will remain your property. Only the data necessary in order to provide various functions in Floriday will be used. Buyers will only see the data allowed/published by you as a supplier. Security audits will take place on a regular basis.

When granting access to an application via the API, it is possible to grant rights yourself. In this way you determine whether the application has the permission to describe the catalogue, view prices or retrieve orders, for example. A similar model to what most people know from smartphone apps was chosen for this purpose (“May this app use your camera?” Allow or Do not allow).

For example: if you assign supply to FloraMondo, the buyers connected to FloraMondo will see this supply. Buyers have no access to information such as transaction data between the supplier and other buyers or historical price information relating to the supplier.

Do I comply with the 100% digital requirements?

If you want to trade directly with buyers as a supplier, you need to have your catalogue in Floriday and make sure that your prices and stock are known here. You are 100% proof if you no longer need to send connect-EABs. This doesn't necessarily mean you have to use Floriday. If your software is connected to the API, you could also be 100% proof.

As a buyer, you are 100% proof if you process all your orders digitally. Of course you will still have a lot of contact with the suppliers but the final order shall be placed digitally.

A checklist is drawn up for both buyers and suppliers, which indicates how far someone has progressed in this process. The grower's and supplier’s software suppliers are also included.

For growers, this means that their supply has to be listed on Floriday (directly or via a link). It is important that the prices and the stock are mentioned. 100% proof means that growers no longer have to send Connect-EAB’s.

For buyers, this means that orders have to be placed on FloraXchange, FloraMondo or directly on Floriday. They can also do this directly or via a link (API, VMP or EOS). A Connect-EAB will no longer be necessary to initiate the settlement between grower and buyer.

Buyers are 100% proof when all orders are processed digitally. It goes without saying that there is still contact with the grower to make the order happen, but the final order shall be placed digitally.

A checklist to support this project will be created for both growers and buyers. The grower's and buyer’s software suppliers will also be included.

Support

Suppliers who are going to use Floriday's online screens (web portal) will only need a reasonably modern computer with a stable internet connection. It doesn't matter if this is a Windows computer or an Apple computer because Floriday runs in the browser. What is important is that the supplier uses the Chrome web browser (by Google). Floriday also has the option to create a shortcut that can then be accessed from an iPad or smartphone.

Do you have any questions about these specifications? Contact the Floriday support team via support@floriday.io or via +31 (0)174-352070.

Absolutely. Next year we will send Floriday experts on the road to help suppliers and buyers with this operation. Some adjustments can only be made in your own systems. It would therefore be wise to contact the software supplier as well. We will also inform the software suppliers.

We will provide a step-by-step plan for suppliers and buyers. This will detail which things need to be arranged and how buyers and growers can be supported therein.

Floriday can be operated on a computer, a tablet or a smartphone. For some parts (such as the printing of delivery notes) the use of a computer is easier.

Other questions

Both the GGS and the Trading Scheme will be converted to Floriday. The principles behind the schemes – the avoidance of double levies – will remain. These might be set up differently in the Floriday environment. These flows are currently being further defined; more information will follow in early 2020.

If these are paid for by the buyer, the short-term customer-specific offer can be used for this. If these are only delivered to the customer (without payment) then a supplier can create a delivery note for this (without a Connect EAB).

The possible consequences are currently being made clear. We will come back to that in early 2020. We are also in talks with both Plantion and Veiling Rhein Maas to connect systems. We don't have any definitive plans yet, but the idea is that Floriday can be used to serve these two auctions as well.

A NAT declaration is mandatory. This won't change. The possible consequences are currently being made clear. We will come back to that in early 2020.

Antwoord

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