No more direct VMP link

A direct VMP link between suppliers and buyers will shortly no longer be available. As of the end of 2020, the direct VMP link between suppliers and buyers can no longer be used to settle accounts via Royal FloraHolland. It will be replaced by a future-proof API link. We recommend using this API link. Please inform your buyers of this. We can help them to re-connect with the right link.

It will still be possible for buyers to connect to FloraXchange and FloraMondo via VMP to receive your offers. But in the future, this VMP link will also be replaced by the future-proof API link.

Apart from the 100% digital 2020 programme, this is an objective that has already been expressed by the participants in Blueroots and also by a number of individual traders. VMP has a number of limitations, which means that it no longer functions optimally at the current scale. For example, delivery times are not easy to fit into the VMP, forward sales are tricky, and the structure does not work well for suppliers with a large 'catalogue'. In addition, many traders find all the different links a bother.

Floriday uses analytical and tracking cookies and similar techniques to improve your experience on our website, to remember your preferences and to provide information that will improve the website.

By clicking accept you give permission to use Cookies. 

 Click here 

 for more information.”

Yes, I accept