Every year, orchid grower Ter Laak Orchids grows around 8 million Phalaenopsis plants for garden centres, florists and retailers all over Europe. Ter Laak Orchids customers often have specific requests and requirements when it comes to the type of cover, label, treatment and/or sticker options. Floriday developed the ‘Additional Services’ functionality, used by Ter Laak Orchids among others. Read more in the update!
Together with growers, agents, buyers and software suppliers, Royal FloraHolland is working extremely hard this year to have all direct transactions fully digital through Floriday by the end of 2020. Customers who are not yet ready to trade 100% Digital for direct transactions on 1 January 2021 can make use of a temporary leniency scheme until 31 March 2021 at the latest.
In this third video update, Jefry van den Hoeven (Product Owner Floriday) and Martin de Ruiter (Programme Manager 100% Digital) talk about the current phase of development of Floriday and 100% Digital. Koen Heyl, co-owner of the flower wholesaler W.K. Heyl, tells Martin and Jefry in an interview about his experience of working 100% digitally. He also has a message for all the growers who still have to get started. Want to know more? Watch the video!