Many growers have been preparing for some time for 100% Digital. Rene van Dijk is working hard as well to meet the requirements of 100% Digital by the end of 2020. In this interview, Rene van Dijk discusses the process, challenges and benefits it brings, as well as of course their experience of it!
Yunus and Yakup Ozdemir run IQ Flowers (located in Honselersdijk). IQ Flowers was founded in 2011 to support flower growers from Europe, Africa, Asia and South America in particular in their supply to the Netherlands and the UK. As an agent, they bridge the gap between growers and the Dutch and English markets. In addition, IQ Flowers offers flowers directly from the grower for delivery to customers all over the world. In this interview we ask Yakup a number of questions.
By the end of 2020, all direct orders will be 100% Digital; this also goes for Hilverda De Boer, cut flowers and plants exporter and a self-described pioneer with regard to the importance of Floriday and 100% Digital. Given that Hilverda De Boer is a member of Blueroots, it will link its own software package to Floriday via the Blueroots API in order to be able to work 100% digitally. We asked Commercial Director Cees Bakker and Purchasing Manager Azadin Ouriouer for their thoughts on 100% Digital.