Posted on 17 November 2020
by Diede Barendse

Want to know the status regarding 100% Digital? Watch the update video

In this third video update, Jefry van den Hoeven (Product Owner Floriday) and Martin de Ruiter (Programme Manager 100% Digital) talk about the current phase of development of Floriday and 100% Digital. Koen Heyl, co-owner of the flower wholesaler W.K. Heyl, tells Martin and Jefry in an interview about his experience of working 100% digitally. He also has a message for all the growers who still have to get started. Want to know more? Watch the video!

“All essential elements for 100% Digital are ready”

In the third quarter, all the critical and essential elements necessary for growers and buyers to do business 100% digital became available. Growers can activate a shop, and have the option to send limited-time special offers (purchasing tip) to buyers. Buyers can purchase direct from growers’ online supply through the Floriday screens and accept purchasing tips. Growers and buyers can make long-term agreements with each other through the contract module in Floriday, and purchase on these contracts. A stable API link has also become available, and software suppliers to growers and buyers are currently installing updates so their software is compatible with Floriday.

There are still a few week to go before the Connect EAB disappears and all direct trade has to be done 100% Digital through Floriday. Many growers and buyers busy preparing for the changes, but there are others who have yet to get started. Koen Heijl: “Whether I have any tips for colleagues who haven’t started yet? Start now, start now and start now! The deadline is January 1st, so let’s all make sure it works on January 1st.

About 100% Digital

All transactions at the Royal FloraHolland marketplace will be fully digital by the end of 2020 at the latest. The move marks the next step in the digital transformation of the floriculture industry. Digitisation increases efficiency and speed on both the supply and the demand side of business.

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