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Buy smarter
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

What does buying smart mean to you? During the Flora Spring Expo, we put this question to William Heijl from Hoekhuis Bloemgroep and Michel Heemskerk from Javado. Buying smart goes beyond efficiency: it includes a flawless information flow, greater flexibility and control, putting customers in charge and reducing frustration.

Algemeen

Buying smart: less hassle, greater control and flexibility

25-03-2026

What does buying smart mean to you? During the Flora Spring Expo, we put this question to William Heijl from Hoekhuis Bloemgroep and Michel Heemskerk from Javado. Buying smart goes beyond efficiency: it includes a flawless information flow, greater flexibility and control, putting customers in charge and reducing frustration.

Video

We are not working on the further development of Floriday alone. Together with growers and buyers from the sector, we are building the digital platform for the floriculture sector step by step. An important role in this is played by the flowers leading group and the plants leading group, in collaboration with Plantform. Two involved groups collaborating with Floriday to brainstorm, test and guide the development of the platform, with the entire sector in mind.

Algemeen

Leading groups of growers actively think about the future of Floriday

23-03-2026

We are not working on the further development of Floriday alone. Together with growers and buyers from the sector, we are building the digital platform for the floriculture sector step by step. An important role in this is played by the flowers leading group and the plants leading group, in collaboration with Plantform. Two involved groups collaborating with Floriday to brainstorm, test and guide the development of the platform, with the entire sector in mind.

Video

As a buyer, you want to do your job well and efficiently. Yet time is often wasted calling growers, waiting for confirmations and searching through different systems. There's a smarter way: real-time supply, instant confirmations and all your purchase orders in one place.

Algemeen

Buy smarter 5 ways to make your job even easier

18-03-2026

As a buyer, you want to do your job well and efficiently. Yet time is often wasted calling growers, waiting for confirmations and searching through different systems. There's a smarter way: real-time supply, instant confirmations and all your purchase orders in one place.