Hydrangea grower Peter de Munck, together with his brother-in-law, Ferry van der Meer, grows cut hydrangeas from April to early December. They have enjoyed doing this for 10 years. They have been working in Floriday since 2020. Peter shares his experiences of starting with Floriday.
When Ferry and Peter started with the platform in 2020, they were not immediately enthusiastic. It still had many teething problems, but they decided to give it a chance. Initially, they focused only on the 'connect' section and thus on direct sales in Floriday. 'If that went well, we would know whether buyers were also getting excited about our range,' Peter says. 'Since last winter, there has been an increase in buyers on the platform. It is becoming increasingly attractive to work more in Floriday!'
Enthusiastic fellow growers
'When we started working with Floriday, we struggled with the clock letters because we thought there was room for improvement. So, we stuck to our familiar system at the time. However, I did ask other growers about their experiences with Floriday. They kept us informed and told us that the platform was improving all the time. When they told us that the platform worked well and efficiently, we relaunched. The nice thing is that you have one platform instead of multiple systems to work in at the same time.'
Workshops and on-site appointments
To get a good start with Floriday, Peter and Ferry attended several workshops on-site at that time. They also asked an expert from Floriday to visit the nursery. Peter: 'That was a good move by us. It's nice to have another pair of eyes, someone who can tell you how to set up the platform optimally for our nursery. Our tip: do this just before your season starts. Everything will still be fresh in your mind, and you can get off to a good start right away.'
Immediate response from support
Peter and Ferry also appreciate the support line. 'It's nice that you can call Floriday with questions. When I have a query with another company, I first have to spend 15 minutes searching for a phone number on the website and then spend an hour on hold. At Floriday, I get an immediate answer! You really don't see that often in customer services anymore. That really deserves appreciation!'