Grow your business. Simplify your process.

Floriday is the digital platform for the floriculture sector with which we want to grow and simplify trade.

About Floriday

Floriday is the digital platform for floriculture with which we want to make trade grow and become simpler. With Floriday, we are making the floriculture sector more accessible by providing a single international platform where growers, buyers, service providers and software suppliers come together. An online platform with useful features and additional services that allow you to do business easily & efficiently. It is possible to work both directly in the screens of Floriday or to link the software/ERP systems you use with Floriday.


Access to large market

With Floriday, you have access to the largest global online marketplace for flowers and plants in the world. The platform has over 5,000 growers and buyers and users from 45 countries. Via Floriday, trading can be done through various channels such as direct transactions, auction purchasing and sales or clock pre-sales.

Easy to do business

Floriday offers features to make it easy to work and do business efficiently. This allows growers to easily manage their stock, supply and orders in one place and provides buyers with real-time information with correct supply. Handy features, preferences, offer and promotion functions ensure that business can be done in a convenient way.

Useful additional services

Floriday helps you with additional services such as market insight, logistics fulfilment and financial payment services. Through Floriday you can easily use extra Royal FloraHolland logistics services such as stock and order picking and handy apps offer you insight into price and market developments that help you determine your sales strategy.

Who is Floriday for?

Joint initiative for the floriculture sector

Floriday was launched in 2018 as an initiative for the floriculture sector by Royal FloraHolland and FloraXchange. Floriday's mission is to make the floriculture industry more accessible and simple by developing a new digital infrastructure for the global floriculture trade. Together with growers and buyers, Floriday provides a foundation in this digital infrastructure to achieve maximum value for each player in the chain. The development of Floriday involves close collaboration with growers, buyers, service providers and software suppliers.