Grow your business. Simplify your process.

Floriday is the digital platform for the floriculture sector with which we want to grow and simplify trade.

About Floriday

Floriday is the digital platform for floriculture with which we want to make trade grow and become simpler. With Floriday, we are making the floriculture sector more accessible by providing a single international platform where growers, buyers, service providers and software suppliers come together. An online platform with useful features and additional services that allow you to do business easily & efficiently. It is possible to work both directly in the screens of Floriday or to link the software/ERP systems you use with Floriday.


Access to large market

With Floriday, you have access to the largest global online marketplace for flowers and plants in the world. The platform has over 5,000 growers and buyers and users from 45 countries. Via Floriday, trading can be done through various channels such as direct transactions, auction purchasing and sales or clock pre-sales.

Easy to do business

Floriday offers features to make it easy to work and do business efficiently. This allows growers to easily manage their stock, supply and orders in one place and provides buyers with real-time information with correct supply. Handy features, preferences, offer and promotion functions ensure that business can be done in a convenient way.

Useful additional services

Floriday helps you with additional services such as market insight, logistics fulfilment and financial payment services. Through Floriday you can easily use extra Royal FloraHolland logistics services such as stock and order picking and handy apps offer you insight into price and market developments that help you determine your sales strategy.

Who is Floriday for?

Joint initiative for the floriculture sector

Floriday was launched in 2018 as an initiative for the floriculture sector by Royal FloraHolland and FloraXchange. Floriday's mission is to make the floriculture sector more accessible and simple by developing a new digital infrastructure for the global floriculture trade.

Building Floriday together

We can only digitalise successfully if we do it together. That is why we are developing Floriday as a digital platform with the market and want to make it possible for everyone to get involved and think along with us. From discussing long-term development to suggesting improvements, voting for features you think are important and testing them.

Join in the discussion about development
Floriday and Royal FloraHolland regularly organise workshops, member and FPC meetings. Sessions where we talk about, among other things, digitalisation in the sector, what it means for them and in what way Floriday gives substance to this. This helps us in further sharpening our digital ambition with Floriday.

Get involved by highlighting your wishes and ideas or voting on the wishes of colleagues via our roadmap. The roadmap provides insight into what has already been delivered, what is under development and what is being considered. Floriday uses the roadmap to prioritise and provide clarity on impending improvements and new features. 

Discover the roadmap for growers
Discover the roadmap for buyers

Get involved in testing as an early-access user
For the further development of Floriday, we invite users to help us test new concepts and features in the platform. As an 'Early-Access' test user, you can test and use features at an early stage of development. In addition, you can provide feedback and suggestions so that the function is even more suited to your needs.

Would you like to test? Sign up here.