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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

AAA Growers, widely known for a variety of A-quality roses, has been using Floriday since 2020. What started as a tool for managing auction deliveries has gradually become part of the company’s daily commercial process. Today, the team uses Floriday to manage orders, monitor market performance, connect with buyers and support the growth of its direct sales business.

Kwekers

How AAA Growers grows direct sales with Floriday

06-07-2026

AAA Growers, widely known for a variety of A-quality roses, has been using Floriday since 2020. What started as a tool for managing auction deliveries has gradually become part of the company’s daily commercial process. Today, the team uses Floriday to manage orders, monitor market performance, connect with buyers and support the growth of its direct sales business.

Video

Flower growers often work under considerable time pressure and want to be able to bring their supply to market quickly and flexibly. With the new ‘Daily Rates’ feature in Floriday, this becomes a lot easier.

Kwekers

Work faster and more efficiently with Daily Prices (now live!)

29-06-2026

Flower growers often work under considerable time pressure and want to be able to bring their supply to market quickly and flexibly. With the new ‘Daily Rates’ feature in Floriday, this becomes a lot easier.

Video

Do you use direct VMP connections? If so, Floriday allows you to manage these in one place, configure your listing settings here, and collaborate more easily with your trading partners.

Kopers-en-Kwekers

From separate VMP links to a single central hub in Floriday for all your links

25-06-2026

Do you use direct VMP connections? If so, Floriday allows you to manage these in one place, configure your listing settings here, and collaborate more easily with your trading partners.