Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Algemeen

A look back at 2025 and a look ahead to 2026 with us!

13-01-2026

In this video, we look back on 2025 and look ahead to 2026. For Floriday, the past year was all about further development, collaboration and strengthening the digital foundation for the floriculture sector. Together with growers and buyers, steps have been taken to improve overview, efficiency and ease of use.

Video

Algemeen

Floriday ensures confidentiality of data

13-01-2026

Royal FloraHolland (RFH) recently commissioned an independent IT audit into the protection of strictly confidential data within its Floriday platform. The audit shows that RFH has effective measures in place to ensure the confidentiality of sensitive information and meet the highest standards of data security.

Video

Kopers

Instant service charge discount on electronic orders via Floriday

08-01-2026

Every saving counts in the floriculture sector. Which is why we are making digital procurement using Floriday not only easier, but also more financially attractive. Buyers have been paying no service charge for some time now on transactions porocessed entirely on Floriday. This means: instant benefits on every order placed electronically, whether via the Floriday screens or a linked software package.