Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

Discover it now Workshops

What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Kopers-en-Kwekers

Faster and more flexible ways to present your supply in the new shop

20-03-2025

Behind the scenes, we are continuously improving Floriday to buy and sell in the best and fastest way possible. Enhancements will soon be implemented in My Shop. These give the buyer a faster shopping experience and give the grower more opportunities to present their supply.

Video

Kopers-en-Kwekers

Calm & efficiency for Borst Bloembollen

19-03-2025

In this video, Menno Boots of Borst Bloembollen, a specialist in tulips and peonies, explains how they, as flower growers, have linked their stock, and sales processes to Floriday.

Video

Algemeen

RFH, Plantion and VRM will be discontinuing use of the Electronic Delivery Note (EAB)

19-03-2025

Royal FloraHolland (RFH), Plantion and Veiling Rhein-Maas (VRM) have jointly decided to phase out the Electronic Delivery Note (EAB) in 2025 and to process all deliveries for clock and direct trade through Floriday. This will make the trading opportunities for growers and buyers greater and more flexible and develop a future-proof floriculture sector.