Partners of Floriday

Royal Floraholland is the initiator of Floriday. Together with its partners, Royal FloraHolland is developing the digital platform of the floriculture sector. In addition, Royal FloraHolland offers support services to realize your commercial ambitions together:

Our commercial services provide you with insights that help you in your daily business. All developed to help you serve your customers even better and achieve higher returns.
You receive your direct trade products quickly and in good condition with Conncet Logistics.
Pay an amount upfront safely, easily and quickly with our financial services to pay for your purchases.

Blueroots

Blueroots is an alliance of several buyers in the floriculture sector. In close cooperation with Floriday, it is working on the future vision, the development agenda and connecting buyers to Floriday.

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Floricode

Floricode works with and for all parties in the floriculture chain to register and code floriculture products and to develop, manage and apply standard messages. Their use helps companies exchange information more easily.

Jem-id

jem-id's mission is to maintain the global leading role of the Dutch horticultural sector, through smart software and IT solutions for the AGF and ornamental horticulture sector. Together with Royal FloraHolland, jem-id is working on the development of Floriday.

Plantform

Plantform is an independent association with growers on the board. By now, 60 potted plant companies are members. Digitalization is of strategic importance to them. Plantform forms vision, fights for the interests of growers and ensures that projects within this field are successfully implemented.

Plantion

Plantion is a customer-oriented purchasing center for florists, garden center owners and all other green professionals in the floriculture sector. Purchasing from Plantion can be done through the Clock, Distance Purchasing, in the green center, in the wholesale center or brokerage office or through Plantion Shop & Go.

Veiling Rhein-Maas

Rhein-Maas Auction (VRM) in Straelen-Herongen is the only flower and plant auction in Germany. Here, 2,400 suppliers and 1,250 international customers meet in the ultra-modern auction hall, the heart of the auction.

Collaboration software suppliers

We also work with a large number of software suppliers. Check them out here:

Our partners