The floriculture sector faces the challenge of remaining efficient, affordable and future-proof. The Floriculture Digitalisation Forum brings together growers, buyers, logistics partners and software suppliers to provide direction in this area. By further digitising commercial and logistics processes and exchanging information in a standardised manner, we reduce manual tasks, errors and unnecessary costs.
A shared digital infrastructure, with Floriday as a key link, ensures greater efficiency, transparency and predictability throughout the supply chain. In this way, we are working together to build a stronger, scalable sector in which collaboration becomes easier and scope is created for further optimisation and innovation.
Participants in the Floriculture Digitalisation Consultation: Frank Koenen (FM Group), Hans van der Plas (Van der Plas Group), Huib Kranendonk (Royal Lemkes), Matthijs Mesken (VGB), Marcel van der Lugt (Lugt Lisianthus & RFH Members’ Council), Walter Arts (Florius Flowers & FPC RFH), Henk de Jong (Riza Growers & Plantform), Martin de Ruiter, Pieter Bootsma, André van der Linden, Marcel van der Ende (RFH).
For further information, please visit the Royal FloraHolland website.
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