We are a cooperative of growers and the leading international floriculture marketplace. We have been committed to connecting supply and demand of growers and buyers for more than 100 years. Our goal is clear: to achieve the best possible price at the lowest possible cost. We do this by offering services that make it easier for growers and buyers to trade, appropriate logistics solutions and services that help growers and buyers do smart business. We also contribute to future-proof and sustainable floriculture. To make that possible, we continuously respond to developments in the market.