Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Kopers-en-Kwekers

How Kenyan growers are getting more out of Floriday

04-09-2025

Over the past few weeks, our Floriday-experts have been conducting physical workshops in Kenya. In Nanyuki, 9 nurseries were invited, with 16 participants in attendance. In Naivasha, 25 nurseries were invited, with 37 participants in attendance. The aim was to demonstrate how Floriday helps to work faster, more efficiently and more clearly. The sessions and international support are part of our international ambition: a single digital platform that connects and strengthens the floriculture sector worldwide. In addition to explanations, the growers shared valuable insights to further improve the platform.

Video

Kopers-en-Kwekers

Working together towards a scalable labelling process for the floricultural sector

28-08-2025

The demand for standardisation and efficiency in the floriculture sector continues to grow. One of the issues we are currently working on with growers and buyers is the labelling process. As the number of labels grows and labour costs rise, it becomes increasingly important to find a scalable and affordable way of working.

Video

Kopers-en-Kwekers

Roadmap: a valuable part of Floriday

07-08-2025

The interactive Roadmap was developed in 2021 to visualize all wishes, ideas, and development issues. The Roadmap stems from a widely shared desire among growers and buyers to gain insight into and influence the future of Floriday. Users are invited to submit their wishes. Other users can then indicate whether they consider this wish important by giving it a thumbs up (or thumbs down). But how does submitting a wish on the Roadmap actually work? Roos van der Meer, product coach at Floriday, tells us what she does with the submitted wishes.