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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

In addition to the regular corrections, specific corrections can now be made to delivery prices. This allows you to easily adjust incorrectly calculated delivery prices.

Kopers-en-Kwekers

Ability to correct delivery costs

02-03-2026

In addition to the regular corrections, specific corrections can now be made to delivery prices. This allows you to easily adjust incorrectly calculated delivery prices.

Video

Increasing numbers of flower growers are looking for smarter, clearer and error-free ways to present their stock to customers, particularly when working with multiple administration numbers. Sales manager Leon van der Linden explains how “selling through a sales organisation” combined with multiple administration numbers has simplified their sales process, and what that brings to their customers.

Kwekers

SK Roses: “Consolidating supply from multiple grower codes into one shop makes sourcing more straightforward”

25-02-2026

Increasing numbers of flower growers are looking for smarter, clearer and error-free ways to present their stock to customers, particularly when working with multiple administration numbers. Sales manager Leon van der Linden explains how “selling through a sales organisation” combined with multiple administration numbers has simplified their sales process, and what that brings to their customers.

Video

At the Sector Platform Meeting on 26 January, representatives from commercial organisations, growers and supply chain organisations met to discuss progress and next steps regarding Floriday and sector-wide digitisation. The main question was: how can we work together to drive the next phase of growth in the flower trade?

Algemeen

Sector Platform Meeting: accelerating adoption in the flower sector

10-02-2026

At the Sector Platform Meeting on 26 January, representatives from commercial organisations, growers and supply chain organisations met to discuss progress and next steps regarding Floriday and sector-wide digitisation. The main question was: how can we work together to drive the next phase of growth in the flower trade?