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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

Floriday continues to grow and has once again been enriched with new features and improvements to existing functions over the past quarter. Product Owner Sofie takes us through the developments of the past quarter.

Algemeen

Developments Floriday: new possibilities corrections and improvements regarding availability

16-04-2026

Floriday continues to grow and has once again been enriched with new features and improvements to existing functions over the past quarter. Product Owner Sofie takes us through the developments of the past quarter.

Video

The Sector Platform Consultation on 25 March 2026 discussed a number of important developments affecting further digitisation and cooperation in the floriculture industry. The consultation focused on how we as an industry are jointly taking steps towards more efficient processes, a better-functioning digital chain and future-proof solutions for growers and buyers.

Algemeen

Sector Platform Consultation Q1 2026: working together for a more efficient digital supply chain

12-04-2026

The Sector Platform Consultation on 25 March 2026 discussed a number of important developments affecting further digitisation and cooperation in the floriculture industry. The consultation focused on how we as an industry are jointly taking steps towards more efficient processes, a better-functioning digital chain and future-proof solutions for growers and buyers.

Video

What does buying smart mean to you? During the Flora Spring Expo, we put this question to William Heijl from Hoekhuis Bloemgroep and Michel Heemskerk from Javado. Buying smart goes beyond efficiency: it includes a flawless information flow, greater flexibility and control, putting customers in charge and reducing frustration.

Algemeen

Buying smart: less hassle, greater control and flexibility

25-03-2026

What does buying smart mean to you? During the Flora Spring Expo, we put this question to William Heijl from Hoekhuis Bloemgroep and Michel Heemskerk from Javado. Buying smart goes beyond efficiency: it includes a flawless information flow, greater flexibility and control, putting customers in charge and reducing frustration.