Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

Discover it now Workshops

What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Algemeen

More business opportunities as we say goodbye to the EAB

02-12-2025

At the end of 2025, Royal FloraHolland, Plantion and Veiling Rhein-Maas will definitively say goodbye to the Electronic Delivery Form (EAB) for the clock. This is an important milestone towards a future-proof digital infrastructure for the floriculture sector.

Video

Kopers

MyShop improved: more overview and smarter ordering for your end customers

24-11-2025

MyShop, the online Floriday shop you use as an exporter to enable your end customers to order digitally, has received a series of improvements. With a new layout, smart navigation, and additional settings, it's even easier for you and your customers to find, order, and review favorite trade items.

Video

Algemeen

Continue steps towards a more efficient, standardised and scalable sticker process

21-11-2025

How do we ensure that stickers are delivered on time and correctly, and that the financial settlement runs smoothly? We discussed this question for the second time on 19 November, following earlier one-to-one meetings, during a group discussion with members of Plantform (growers) and buyers about the sticker process. We are working with the sector to develop a standardised working method that makes it easier for both growers and buyers to process stickers.