Digital trading as a buyer

How does it work?

What’s the reason for 100% digital?

All transactions at the Royal FloraHolland marketplace will be fully digital by the end of 2020 at the latest. This marks FloraHolland’s next step in the digital transformation of the floriculture industry. Digitisation increases the efficiency and speed of both supply and demand. In addition, it helps the sector to fully comply with the tightened financial legislation in Europe.

For buyers, this means...

  • Direct trade flows will always be initiated by the buyer, based on the supply that a grower has made available online.
  • All agreements made by phone, Excel and WhatsApp must be recorded in Floriday and the order must also be placed there.
  • You can no longer phone up a grower to get him to enter an order. As a buyer you place an order based on the supply line of the grower.
  • Orders must be placed in FloraXchange, FloraMondo or directly in Floriday.
  • As of the end of 2020, the direct VMP link between growers and buyers can no longer be used to settle via Royal FloraHolland.
  • All orders must be processed digitally. There will always be contact with the grower, as long as the order is placed digitally.
Link your own software through:

The most reliable way of linking is through the API. Retrieve the supply in real time from Floriday and place your orders.

More information

You can also link to Floriday via VMP. You can use VMP to retrieve the supply on Floriday and place your orders.

More information

Send orders from your own Florecom software to Floriday. Floriday validates these orders and ensures that they reach the grower. You cannot retrieve the supply through Florecom.

More information
No own software
FloraXchange and FloraMondo

Work directly on the FloraXchange or FloraMondo platform to view the supply and place orders.

More information

Advantages for buyers

One of the most important advantages of 100% digital is that the supply is correctly listed in the systems. Of course, 100% digital offers you as a buyer even more advantages. You will find the most important advantages below!

As a buyer...
Arrange your logistics even more efficiently

Ordering the same products from a few different growers? No problem, the truck is already en route!

Easy order tracking

By means of track & trace you know exactly where your order is located. 

You finally work with stickers

You can have logistic and/or customer-specific stickers applied by the grower.

You can easily find alternatives

By connecting to Floriday you have access to the complete and current range of products and you can easily find alternatives.

You can enter orders manually via the purchase dashboard

By using the purchase dashboard you can manually enter orders or import an Excel file so that the orders can be linked to supply lines on Floriday.

Ready for digital?
Make an appointment with an advisor

Make an appointment with an advisor or read the frequently asked questions!

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