100% Digital deadline postponed
The deadline for 100% Digital of 31 March 2021 has been postponed. After consultation with parties in the sector, we at Royal FloraHolland have concluded that the speed at which we want to realise 100% Digital is excessively ambitious. We have also discovered that certain functionalities needed to be able to trade completely digitally are missing in Floriday. The need to further digitise does however remain and Floriday as a platform is widely supported by the sector. In order to fully support trade between growers and buyers through Floriday, a push back of the deadline is inevitable. In the coming weeks, we will discuss the follow-up approach for the roll-out of 100% Digital with various parties in the market. Based on these discussions, we will inform growers, buyers, agents and software suppliers by the end of March at the latest what this means in concrete terms. For the time being, there will be no changes to the leniency scheme and you can continue to trade as you are now.
Read the full news item >>