100% Digital trading as a buyer

How does it work?

What’s the reason for 100% Digital?

All transactions at the Royal FloraHolland marketplace will be fully digital by the end of 2020 at the latest. This marks FloraHolland’s next step in the digital transformation of the floriculture industry. Digitisation increases the efficiency and speed of both supply and demand. In addition, it helps the sector to fully comply with the tightened financial legislation in Europe.

For buyers, this means...

  • Direct trade flows will always be initiated by the buyer, based on the supply that a grower has made available online.
  • All agreements made by phone, Excel and WhatsApp must be recorded in Floriday and the order must also be placed there.
  • You can no longer phone up a grower to get him to enter an order. As a buyer you place an order based on the supply line of the grower.
  • Orders must be placed in FloraXchange, FloraMondo or directly in Floriday.
  • As of the end of 2020, the direct VMP link between growers and buyers can no longer be used to settle via Royal FloraHolland.
  • All orders must be processed digitally. There will always be contact with the grower, as long as the order is placed digitally.
Link your own software through:

The most reliable way of linking is through the API. Retrieve the supply in real time from Floriday and place your orders.

More information

For the time being, you will still be able to link your system to Floriday using VMP. You can use VMP to retrieve the supply on Floriday and place your orders.

More information

Send Florecom orders from your own system to Floriday. Floriday validates these orders and ensures that they reach the grower. Since it still regularly occurs that orders are placed that don’t match a grower’s online supply (due to a different price, for instance), we have developed the purchasing dashboard (in the buyer section of Floriday). The purchasing dashboard ensures that your order matches the grower’s supply. You therefore need it to place orders 100% digitally through Florecom.

More information
No own software
Ordering via Floriday or the existing channels 

Work directly in the screens of the buyer section of Floriday to see the supply and place orders. Here, you can make direct purchases, manually enter orders or upload an Excel file to the purchasing dashboard or call on previously closed contracts.
You can also still use the existing channels FloraXchange and FloraMondo.

More information

Advantages for buyers

One of the most important advantages of 100% Digital is that the supply is correctly listed in the systems. Of course, 100% Digital offers you as a buyer even more advantages. You will find the most important advantages below!

As a buyer...
Arrange your logistics even more efficiently

Ordering the same products from a few different growers? No problem, the truck is already en route!

Easy order tracking

By means of track & trace you know exactly where your order is located. 

You finally work with stickers

You can have logistic and/or customer-specific stickers applied by the grower.

You can easily find alternatives

By connecting to Floriday you have access to the complete and current range of products and you can easily find alternatives.

You can enter orders manually via the purchase dashboard

By using the purchase dashboard you can manually enter orders or import an Excel file so that the orders can be linked to supply lines on Floriday.

Ready for digital?
Make an appointment with an advisor

Make an appointment with an advisor or read the frequently asked questions!

Need help?

We’re happy to help you on your way!

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