Working digitally as a buyer

What are the options for working digitally as a buyer?  How does it work?

As a buyer, do you want to work digitally?

All transactions at the Royal FloraHolland marketplace will only be concluded digitally. This marks FloraHolland’s next step in the digital transformation of the floriculture industry. Digitisation increases the efficiency and speed of both supply and demand.

Ordering through Floriday or the existing channels

Maybe you don't have your own software or you would prefer to purchase through Floriday. Use the various options on Floriday to buy supply from the growers.

FloraXchange and FloraMondo
You can also (for the time being) use the existing channels FloraXchange and FloraMondo.

More information
Ordering using your own software
Linking via the API

The most reliable way of linking to Floriday is by using the API. Retrieve the supply in real time from Floriday and place your orders.

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Linkage via the API-technology

The direct VMP link will soon be replaced by the API link. A future-proof technology

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Linking using Florecom

You can send Florecom orders to Floriday from your own software system. Floriday validates the orders. If the request corresponds with the supply it will immediately be placed as an order; if it does not correspond, it will appear on the purchasing dashboard under Action Required.

More information

Advantages for buyers

One of the most important benefits of working digitally is that the supply is correctly listed in the systems. This improves the reciprocal exchange of information, increases its reliability and enables a more customer-oriented approach. Of course, working digitally offers you as a buyer even more benefits.

The benefits at a glance...
Easy order tracking

By means of track & trace you know exactly where your order is located. 

You finally work with stickers

You can have logistic and/or customer-specific stickers applied by the grower.

You can easily find alternatives

By connecting to Floriday you have access to the complete and current supply of products and you can easily find alternatives.

You can enter orders manually via the purchase dashboard

By using the purchase dashboard you can manually enter orders or import an Excel file so that the orders can be linked to supply lines on Floriday.

Start doing business digitally
Make an appointment with an advisor

Make an appointment with an advisor or read the frequently asked questions!

Need help?

We’re happy to help you on your way!

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