Digital trading as a grower

How does it work?

What's the reason for 100% Digital?

All transactions at the Royal FloraHolland marketplace will soon be fully digital. This marks FloraHolland’s next step in the digital transformation of the floriculture industry. Digitisation increases the efficiency and speed of both supply and demand. In addition, it helps the sector to fully comply with the tightened financial legislation in Europe.

New approach Floriday and end date 100% Digital suspended

In February 2021, the end date of 100% Digital was suspended after feedback from the market on the Floriday platform and its implementation. In recent weeks, on the advice of the Members' Council, dozens of sessions with agents, growers, buyers and software suppliers have been held to find out how we can improve Floriday. And we discussed which functionalities are needed to work with the platform. We are actively working with this feedback. In the near future, we will be looking together at what is a feasible end date. An end date for 100% Digital has therefore not yet been set and the Connect-EAB will continue to exist for the time being. 

Read more in this news item >>

For growers, 100% Digital means...

  • All supply for direct trade will be placed on Floriday or via a link with the grower’s own software package.
  • The Connect-EAB will no longer be used for direct trade,
  • and it will no longer be possible for buyers to enter orders manually.

Webinar for growers

Did you know that we organize webinars for growers? We will tell you more about the Floriday platform and how you can make sure your business is 100% Digital. Please contact us for a webinar.

Steps to 100% Digital

We have explained in a step-by-step plan how to get to 100% Digital trading. At each step we show you how to do this. On this page you will find the step-by-step plan for growers.

What are the benefits?
More time for your business

To always receive your orders accurately and digitally would save you a lot of time. You won't have to enter orders for buyers anymore and orders will come in automatically.

Better overview

All orders coming in digitally will give you more control and orders will be more targeted. 

Less chance of errors

Digital processing of orders reduces the chance of errors. If the supply is correctly listed in the systems, less contact is needed regarding incorrect invoices. 

Working directly with Floriday?
Working directly in Floriday

No own software or would you prefer to handle all sales directly via Floriday? Then make sure you're ready to work via Floriday for all your direct sales. 

More information
Do you have your own software?
Linking your software package

Do you have your own software package with which you currently sell on the clock and conduct direct trade? Then it is important to link your software package to Floriday.

More information
No more direct VMP link

Soon the direct VMP link between growers and buyers can no longer be used to settle via Royal FloraHolland. 

More information
Linking your own webshop to Floriday

Do you have your own webshop? This webshop must be linked to Floriday.

More information
Make an appointment with an advisor

Make an appointment with an advisor or read the frequently asked questions!

Need help?

We’re happy to help you on your way!

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