Digital trading as a grower

How does it work?

What's the reason for 100% digital?

All transactions at the Royal FloraHolland marketplace will be fully digital by the end of 2020 at the latest. This marks FloraHolland’s next step in the digital transformation of the floriculture industry. Digitisation increases the efficiency and speed of both supply and demand. In addition, it helps the sector to fully comply with the tightened financial legislation in Europe.

For growers, this means...

  • All supply for direct trade will be placed on Floriday or via a link with the grower’s own software package.
  • The Connect-EAB will no longer be used for direct trade,
  • and it will no longer be possible for buyers to enter orders manually.
  • Supplying for the clock will go through Floriday or via a link with the grower’s own software package.
What are the benefits?
More time for your business

To always receive your orders accurately and digitally would save you a lot of time. You won't have to enter orders for buyers anymore and orders will come in automatically.

Better overview

All orders coming in digitally will give you more control and orders will be more targeted. 

Less chance of errors

Digital processing of orders reduces the chance of errors. If the supply is correctly listed in the systems, less contact is needed regarding incorrect invoices. 

Do you have your own software?
Linking your software package

Do you have your own software package with which you currently sell on the clock and conduct direct trade? Then it is important to link your software package to Floriday before the end of 2020. 

More information
No more direct VMP link

As of the end of 2020, the direct VMP link between growers and buyers can no longer be used to settle via Royal FloraHolland. 

More information
Linking your own webshop to Floriday

Do you have your own webshop? This webshop must be linked to Floriday before the end of 2020. 

More information
No own software?
Working directly with Floriday

No own software or would you prefer to handle all sales directly via Floriday? Then make sure you're ready to work via Floriday for all your direct sales. 

More information
Ready for digital?

Are you ready for 100% digital? Take the test in the Floriday platform and get insight into the steps you need to take!

Take the test
Make an appointment with an advisor

Make an appointment with an advisor or read the frequently asked questions!

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