Trade easily with Direct Bidding

With Direct Bidding, buyers and growers can easily trade with each other. Buyers can buy products from growers directly by bidding the asking price or by making a counter bid.

What is Direct Bidding?

With Direct Bidding, buyers and growers can easily trade with each other through bidding. Buyers can buy products from growers directly by bidding the asking price or by making a counter bid. If the bid is lower, the deal is closed once the grower accepts the highest bid.

Benefits

Additional buying and selling opportunities

Quick and real time insight into market prices

Save time in negotiations

This is how Direct Bidding works

A grower offers products at an asking price that all buyers on Floriday can bid on. Buyers can buy directly at this asking price or make a counterbid until 12:00 (CET/CEST). A grower can accept a counter bid until 12:15 (CET/CEST) and close the deal by adjusting his asking price. Products are delivered the next day between 6:00 and 7:00 (CET/CEST) at the indicated delivery location. 

Please note: after pressing the play-button in below video you can switch on English subtitles by pressing the youtube settings button.

Direct Bidding available for all growers and buyers

In April, the first group of growers started using Direct Bidding in the Floriday screens. They were the first to be able to use this functionality. This resulted in valuable feedback and points of improvement from growers and buyers. New functions were developed and added to Direct Bidding, such as a promotion button and notifications for growers and buyers.

Since 16 May, Direct Bidding is available to all growers and buyers. Would you like to start using Direct Bidding? In our Helpcenter, you will find a step-by-step explanation of how Direct Bidding works and answers to frequently asked questions.

Do you want to start Direct Bidding as a buyer or grower, but would rather be supported in doing so? Then contact us to discuss the possibilities that Royal FloraHolland sales management can offer.

Floriday Direct Bidding

Direct Bidding expanded

Promotion button & handy notifications

Direct Bidding was launched at the beginning of April. We have already received a lot of valuable feedback from the first users to make Direct Bidding even easier, including the promotion button and notifications for growers and buyers.

Read more

Start today with Direct Bidding in Floriday

Would you like to start buying directly with Direct Bidding? Or would you like to offer your lot to buyers via Direct Offer? Create an account and get started!

Start with Floriday