The first Cooperative Day took place on Thursday, December 12 for members, customers and partners of Royal FloraHolland. On the day, visitors took a look at the prosperous future of the sector.
Links between packages and Floriday have been created in conjunction with the various software suppliers. The first software supplier, FreshPortal, has recently been connected, with the first growers already successfully using the link.
All transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020. This is also known as '100% digital'. By doing so, as sector we are taking the next step in the digital transformation of the floriculture industry.