Trade Fair Rijswijk will run from March 13 till 14. Will you be at the fair as a grower too? Then, of course, you'd want to be well prepared. You can do so by complementing your booth with first-class online information!
Tip 1: Make use of your dashboard and timeline posts
Promote your articles in advance by posting timeline messages. You can easily post timeline messages to users in your network using your dashboard in Floriday. You can do so by clicking on the icon with the purple horn at the dashboard, at the bottom of the page. Promote an item you have in your booth, or use a post to let buyers know where to find you at the Trade Fair.
Please note that you can send a maximum of 3 timeline messages per day.
Also want to set up a timeline message? Try it yourself
Tip 2: Make your catalogue findable with a QR code
Place signs with QR codes of items or collections in your booth. You can download a QR code of each item or collections created within the catalogue on Floriday. Go to "Catalogue" and click on the three dots next to an item. Then choose the "Share Article" option. If you want a QR code of a collection, go to the Collections tab within the Catalogue. There, click on the three dots and then select "Share Collection".
You can place these QR codes at your booth. When visitors scan these with their cell phones, they are directed to this item or collection directly within the Explorer.
Tip 3: Make sure your photos are presentable.
Make sure you use good photos with your articles, this will make your products even more attractive to buyers. With the right product photos, buyers have a good idea of what the item looks like. Then, when they scan the QR code you put with your item or collection, they can instantly add it to their favourites.
It is now also possible for buyers to create notifications for items. If several images are not set up correctly and you receive notifications of this, your products may no longer be shown in the Explorer. So above all, take advantage of the notifications and optimise the display of your articles!
Tip 4: My Shop
You can also download and print a QR code from your shop or from your assortment in the Explorer. You do so at "My Shop", through the marketing tab. When customers scan these, they come directly into your shop or in the Explorer at your assortment.
Tip 5: Create an exhibition offer
With an offer, you can ensure that all buyers can discover your products, regardless of whether you have a connection and whether you have categorised them in a price group. This increases your sales chances and your offer is available to any buyer active in Floriday! Offers have flexible validity and can be made for one, several or all buyers at the same time. You make the offer extra attractive by "dressing it up" a bit more with a good title, description and photo. Do you also put your stand number in the title of the offer and share it with all buyers? Then they can easily look up your stand to come and see your offer in the stand. Moreover, you can also generate a QR code of your offer and give it a nice place in your stand!
Read how to create an offer
A powerful presentation works by
The above tips will ensure that you present yourself in the best possible way and give visitors a hand in finding their way to your trade items on Floriday. Perhaps this will lead to new networking relationships and buyers!