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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

Discover it now View Whitepaper

Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

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Video

Get more out of Floriday: 20 practical tips for buyers and growers. Want to save time and get more out of Floriday? Discover how you can use the platform even more effectively.

Algemeen

Download the whitepaper and discover what these smart tips can do for you

28-10-2026

Get more out of Floriday: 20 practical tips for buyers and growers. Want to save time and get more out of Floriday? Discover how you can use the platform even more effectively.

Video

How do you ensure your customers can count on fresh flowers and plants, a wide assortment and competitive prices? For Spanish wholesaler Verdnatura, it all starts at the source. The company sources flowers and plants from around the world and continuously looks for the best combination of product, price and logistics. Digitalisation, and Floriday, play an important role in this.

Kopers

How Verdnatura delivers fresh products at the best possible price

26-10-2026

How do you ensure your customers can count on fresh flowers and plants, a wide assortment and competitive prices? For Spanish wholesaler Verdnatura, it all starts at the source. The company sources flowers and plants from around the world and continuously looks for the best combination of product, price and logistics. Digitalisation, and Floriday, play an important role in this.

Video

For a grower with 90 barberton daisy varieties and over 1,200 trade items, digitisation is not simply a matter of flicking a switch. Nevertheless, Oudijk Gerbera made the switch to Floriday. Step by step, the product catalogue, the sales process and links with customers were migrated. The result: greater control over the assortment, fewer error-prone stages and a solid foundation for further digitisation.

Kwekers

Oudijk Gerbera: “We haven’t just made the switch; we’ve made our sales process fit for the future.”

19-10-2026

For a grower with 90 barberton daisy varieties and over 1,200 trade items, digitisation is not simply a matter of flicking a switch. Nevertheless, Oudijk Gerbera made the switch to Floriday. Step by step, the product catalogue, the sales process and links with customers were migrated. The result: greater control over the assortment, fewer error-prone stages and a solid foundation for further digitisation.