Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Kopers-en-Kwekers

Floriday developments: optimizations in purchasing and testing with corrections on clock transactions

01-07-2025

Floriday has been enriched with new functions and improvements to existing functions in the past quarter. Product Owner Sofie takes us through the developments of the past quarter. Read more in this message.

Video

Algemeen

Second Sector Platform consultation: Working together on progress and sustainability

27-06-2025

During the second consultation of the Sector Platform in June, a delegation of growers, buyers, Royal FloraHolland and other stakeholders once again discussed various topics that contribute to a digitally future-proof sector.

Video

Algemeen

Update on the Packaging Register: building together for efficient declaration

25-06-2025

With the Packaging Register, we as a floricultural sector are taking important steps towards the digital exchange of sustainability data on used packaging in floriculture. This registry, set up in collaboration with various parties in the supply chain, provides growers, buyers and packaging suppliers with a streamlined way to manage and share packaging data. As well as contributing to a more transparent sector, we are also simplifying the administrative obligations associated with the declaration of packaging materials.