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Buying smart
Starts with Floriday

Floriday gives you more flexibility, more convenience and complete control over your daily purchasing. Buy smarter, when will you start?

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Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

350,000

transactions per week

countries with active users

The latest news

View all

Video

We recently revamped the Statistics Overview in Floriday. This updated Statistics Overview gives you as a grower much more insight than before. Not just how often your shop is visited, but also who visits your shop, what buyers are looking at and when opportunities are being missed. Below you can read what you will see on your Statistics page and — most importantly — what you can do with it to improve your shop and sales through Floriday.

Kwekers

From data to orders: get more out of your shop on Floriday

04-05-2026

We recently revamped the Statistics Overview in Floriday. This updated Statistics Overview gives you as a grower much more insight than before. Not just how often your shop is visited, but also who visits your shop, what buyers are looking at and when opportunities are being missed. Below you can read what you will see on your Statistics page and — most importantly — what you can do with it to improve your shop and sales through Floriday.

Video

Digitisation in floriculture requires not only technology, but above all collaboration and support. OZ-Planten took that step together with software supplier Adfocom. By using Floriday not just to pick up supplies, but actually ordering from suppliers, the ordering process changed fundamentally. Meanwhile, 95% of order requests are processed this way, with fewer errors and more peace of mind in the organisation.

Algemeen

How OZ Planten took the step towards future-proof trading via Floriday with Adfocom

21-04-2026

Digitisation in floriculture requires not only technology, but above all collaboration and support. OZ-Planten took that step together with software supplier Adfocom. By using Floriday not just to pick up supplies, but actually ordering from suppliers, the ordering process changed fundamentally. Meanwhile, 95% of order requests are processed this way, with fewer errors and more peace of mind in the organisation.

Video

Floriday continues to grow and has once again been enriched with new features and improvements to existing functions over the past quarter. Product Owner Sofie takes us through the developments of the past quarter.

Algemeen

Developments Floriday: new possibilities corrections and improvements regarding availability

16-04-2026

Floriday continues to grow and has once again been enriched with new features and improvements to existing functions over the past quarter. Product Owner Sofie takes us through the developments of the past quarter.