News & updates

Floriday is the digital platform for the floriculture industry, with which we want to promote and facilitate trade. The aim is to enable growers and buyers using their own software packages to benefit even more from Floriday's advantages. We do this by adding new features to the links every six months and by working with software vendors to further optimise existing implementations. In this article we speak to Justin Steenbergen, Integration Consultant at Floriday.

On 8 April, the first consultation meeting of the Sector Platform was held - a new step in strengthening collaboration between growers, buyers and Royal FloraHolland. This consultation has been created to work together to accelerate digitisation in the floriculture sector, with maximum transparency and trust as a starting point. Floriday plays a central role as the digital platform in the chain.

Floriday is constantly developing new features and improvements. Product Owner Sofie takes us through last quarter's developments. Specific developments aimed at flower growers, new Floriday Daytrade sales opportunities and more international trading options. Read more in this message.

Behind the scenes, we are continuously improving Floriday to buy and sell in the best and fastest way possible. Enhancements will soon be implemented in My Shop. These give the buyer a faster shopping experience and give the grower more opportunities to present their supply.

In this video, Menno Boots of Borst Bloembollen, a specialist in tulips and peonies, explains how they, as flower growers, have linked their stock, and sales processes to Floriday.

Onlangs hebben we een start gemaakt met een nieuwe manier van daghandel via Floriday: Daytrade. Hierbij hebben kwekers de mogelijkheid om hun aanbod eerder in de markt te zetten, meer kopers te bereiken, volle karren af te leveren en de logistiek te laten verzorgen door Royal FloraHolland. Ook voor kopers geeft dit nieuwe mogelijkheden omdat ze eerder op de dag al een breder assortiment kunnen inkopen en via verschillende aflevermomenten hun handel eerder in de box kunnen hebben.

Since early 2025, several companies can present their supply in one shop in Floriday. Riza was the first sales organisation to use this functionality. We talked to Jim Penning, who is responsible for all digital processes at Riza.

The opportunity to agree alternative retail terms with each other has been something growers and buyers on Floriday have requested. This demand comes mainly from parties doing retail trading. Royal FloraHolland has recently been working on a set of Retail terms and conditions that complement and replace some clauses of the Floriday general terms and conditions. These additional terms and conditions are available through Floriday from today. Read how you can use these Retail terms.

In 2022, The Mastergrowers started trading through Floriday. They wanted to digitise their business and saw Floriday as an opportunity to improve their work processes. It now takes less time to fulfil order requests, and their way of working has become more efficient. Recently, Floriday has started enforcing minimum delivery quantities. What does this mean for their growing process and how does this suit the requirements of The Mastergrowers nursery?

This API connection makes purchasing Floriday stock using your own software package a seamless exercise. Intratuin recently reached this milestone together with software package Freshportal. We discussed this with Michaïl (supply chain operations manager at Intratuin), Dennis (software implementation consultant at Freshportal) and René (CTO at Freshportal).

Bas La-Graauw, Product Owner at Floriday, keeps busy every day developing Floriday and new features in the digital platform. We discuss last year's developments with him.