From a variety of perspectives and fields of expertise, we want to show you the process of the development of Floriday.io.
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Just like growers, buyers can now make use of Floriday. As a buyer, you can now create an account and log in to the Floriday screens to Purchase directly. in Floriday, you have direct access to the complete supply of flowers and plants that growers have made available on Floriday. In addition, you can use Floriday to quickly act on short-term offers sent by growers - the so-called Purchasing tips. With ‘purchase directly’ you can order in a 100% Digital manner. Are you interested in the possibilities? Read on for details!
Many buyers have been preparing for 100% Digital for some time now. Heyl is working hard as well to meet the requirements of 100% Digital by the end of 2020. In this interview, Heyl discusses the process, challenges and accompanying benefits, as well as of course their experience with it.
Growers and buyers, including gerbera nursery Jac Oudijk and exporter Hilverda De Boer, are preparing for 100% Digital and working hard on the developments involved.
Floriday lanceert een nieuwe functie voor kwekers: Mijn winkel! Deze functie biedt kwekers de mogelijkheid een eigen winkel te activeren en hiermee kopers, waar zij vaak zaken mee doen, direct toegang te geven tot het aanbod. Alle orders die geplaatst worden door een koper in de winkel van de kweker zijn 100% Digitaal. Voor de kweker en de koper een eenvoudige stap in 100% Digitaal handelen.
All direct orders must be 100% Digital by the end of 2020. This means that the supply from the grower is available online on Floriday and that the buyer places their order online. 100% Digital is creating many changes in the current working methods of growers and buyers. Digitisation ultimately results in a more efficient way of working, fewer ordering errors and a better exchange of information. How are you as a grower or buyer going to work in a 100% Digital way? There are different options.
Currently, it is not yet possible for users of Floriday to enter the Clock pre sales price or the supplier minimum price into delivery notes for Veiling Rhein-Maas. Therefore, please use the online environment of our annual supply report for the time being.
During the summer season, Floriday has made it possible to link Floraconcepts and Floriday. Floraconcepts enables growers to professionally edit photos of their assortment.
We recently put a number of questions to Ruud Schuurman, implementation specialist at Floriday. 100% Digital and the API links for buyers were the main focus of our interview. What is Ruud’s role? What is the status of the links? What are the benefits? Read about it in the interview!
Many growers have been preparing for 100% Digital for some time. SK Roses is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, SK Roses discusses the process, challenges and accompanying benefits, as well as of course their experience!
Kwekerij Mostert Nieuwerkerk B.V is busy preparing for 100% Digital by means of an API link. This link allows them to enter the offer through their own software package in Floriday. Kwekerij Mostert Nieuwerkerk B.V aims to digitise its sales as much as possible. Ruben Mostert, from Kwekerij Mostert Nieuwerkerk B.V, explains more about the company’s experience with the API link, the test phase and with 100% Digital.
Many growers have been preparing for some time for 100% Digital. Kwekerij Piet Vijverberg is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, Piet Vijverberg discusses the process, challenges and accompanying benefits, as well as of course their experience!
Growers have the option to conduct their sales through their own software package or to use the Floriday screens for this. We are working hard on the link with software packages as well as on (new) Floriday screen functionalities. With this news item, we are giving you an update on the progress of direct orders, contract trade and sales opportunities at the Eelde location.
All direct orders must be placed 100% digitally through Floriday by the end of this year. This is a major goal that is being worked on in a variety of different ways by the software providers who develop grower software. They are working hard to prepare their software packages to link with Floriday through an API link, which deserves some appreciation. Floriday therefore recently organised a little celebration with Olsthoorn, 9knots, FreshPortal and Florinet. Read more in this update
Many growers have been preparing for 100% Digital for some time now. Jorgen Verbeek of Verbeek Gartenbau in Straelen is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, Jorgen discusses the process, challenges and accompanying benefits, as well as of course their experience with it.
In this video update, Martin de Ruiter (Programme Manager 100% Digital) and Jefry van den Hoeven (Product Owner Floriday) talk about which phase of development Floriday and 100% Digital are currently in and what we will be focusing on in the coming period. Want to know more? Watch the video!
Many growers have been preparing for some time for 100% Digital. Arcadia Chrysanten is working hard as well to meet the requirements of 100% Digital by the end of 2020. In this interview, Arcadia Chrysanten discusses the process, the challenges, benefits and their experience of course!
Last week, Hilverda De Boer, co-founder of Blueroots, successfully placed an order with a grower using an API link through Floriday. With this fully digital transaction, the buyer link for Floriday was tested in practice. The success of this test is an important milestone for the 100% Digital programme, which is one of the cornerstones of the strategy of Royal FloraHolland.
Many growers have been preparing for some time for 100% Digital. Rene van Dijk is working hard as well to meet the requirements of 100% Digital by the end of 2020. In this interview, Rene van Dijk discusses the process, challenges and benefits it brings, as well as of course their experience of it!
Yunus and Yakup Ozdemir run IQ Flowers (located in Honselersdijk). IQ Flowers was founded in 2011 to support flower growers from Europe, Africa, Asia and South America in particular in their supply to the Netherlands and the UK. As an agent, they bridge the gap between growers and the Dutch and English markets. In addition, IQ Flowers offers flowers directly from the grower for delivery to customers all over the world. In this interview we ask Yakup a number of questions.
By the end of 2020, all direct orders will be 100% Digital; this also goes for Hilverda De Boer, cut flowers and plants exporter and a self-described pioneer with regard to the importance of Floriday and 100% Digital. Given that Hilverda De Boer is a member of Blueroots, it will link its own software package to Floriday via the Blueroots API in order to be able to work 100% digitally. We asked Commercial Director Cees Bakker and Purchasing Manager Azadin Ouriouer for their thoughts on 100% Digital.
A number of growers have been preparing for 100% Digital for a while. Ter Laak Orchids is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, Ter Laak Orchids tells us about the process, the challenges, the benefits and their experience, of course!
Van Helvoort Company is busy preparing for 100% Digital by means of an API link. This link allows them to enter the offer from their own software package in Floriday. Van Helvoort Company has the ambition to digitise its sales as much as possible. Lianne van Londen of Van Helvoort Company explains more about the company’s experience with the API link, the test phase and the company’s experience with 100% Digital.
A number of growers have been preparing for 100% Digital for some time. Qualily is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, Qualily discusses the process, challenges and benefits it brings, as well as of course their experience of it!
All direct orders must be 100% digitally through Floriday by the end of this year. This is a major goal that is being worked on in a variety of different ways - including by grower software suppliers. They are working hard to prepare their software packages for linking with Floriday. In this way, growers who want to work with their software can be linked to Floriday by the end of the year, at the latest. What is the current status? We are giving you an update with this news item!
A number of growers have been preparing for some time for 100% Digital. WPK is working hard as well to meet the requirements of 100% Digital by the end of 2020. In this interview, WPK discusses the process, the challenges, benefits and their experience of course!
All direct transactions at the Royal FloraHolland marketplace will have to be made digitally by the end of this year. This will increase the efficiency and speed of both the stock and the demand and will help us as an industry to comply with the tightened financial laws in Europe. We call this ‘100% Digital by the end of 2020’. But what does this mean for growers who only supply to the clock? Do they have to meet these requirements too? We made a list of a number of frequently asked questions.
All direct transactions at the Royal FloraHolland marketplace will be concluded entirely digitally by the end of 2020, at the latest. In order to achieve this goal, and to facilitate growers and customers in this process, the two-sided platform Floriday is being further rolled out. The development of this two-sided platform requires clear information on the website for growers as well as customers, service providers and software suppliers. In order to support and inform the industry in the best possible way, Floriday has improved the website. The website is more clearly organised and offers even more help per topic.
Many growers want to process all sales directly in the Floriday screens. This means that they want to organise their clock deliveries, the processing of their direct sales and contract trade in Floriday. We are working hard to achieve this. With this news item, we are giving you an update.
Our implementation consultants used to spend a lot of time on the road. They visited growers throughout the Netherlands, Belgium and Germany to demonstrate the possibilities offered by Floriday and to provide a little help getting started. We talked to Laura, Robbert and Joery about the new approach, the online sessions and the changes. Want to know more? Read more!
The pilot ‘Purchasing Directly Using Floriday’ started in early May. In this pilot, 6 buyers digitally place orders from the supply that 8 growers have made available on Floriday. The first digital orders have since been placed and digital ordering looks very promising with regard to the future. We would like to inform you about this way of doing business 100% digitally.
The Floriday support team is here to answer growers’ and others’ questions each working day. Growers can pose questions to our experts by telephone, email, or through our online chat service. Our Floriday coach, Paula, is in close contact with growers who are using - or want to start using - Floriday, and knows the issues people are facing. Paula has made a list of the most often-heard questions and their answers below.
Jefry van den Hoeven and Martin de Ruiter (l) are preparing this step to 100% Digital. They realise it requires a different approach from growers and buyers. But it also provides advantages, such as time savings. Read the interview and discover the benefits, approach and experiences of buyers and growers with 100% Digital.
On Friday 1 May 2020, Floriday will kick off an information campaign for growers and customers about the 100% Digital programme. All direct transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020 at the latest. With the information campaign, buyers and growers will receive all additional information about 100% Digital, and it will make clear what this means for them and what they can do themselves.
We realise that 100% Digital requires different working procedures from both you as a buyer and the growers with whom you do business. 100% Digital is currently being tested in conjunction with Noviflora, a leading horticultural export company. We asked Joost Groenewegen, purchaser at Noviflora, about their opinion on 100% Digital.
By the end of 2020, all transactions on the Royal FloraHolland marketplace will take place digitally. This will help the sector comply fully with stricter EU financial legislation. Moreover, digitisation increases the efficiency and speed of both supply and demand. We are aware that 100% Digital will require a completely different way of working for you as a buyer and for the growers with whom you do business. We see that many questions have arisen as a result. We have made a list of frequently asked questions about 100% Digital for buyers
All direct transactions on the Royal FloraHolland marketplace will become entirely digital by the end of 2020. It will require growers and buyers on the Royal FloraHolland marketplace to do business in a different way. Things will also change for growers who use their own software package. In order to work 100% digitally using your own software package, it is important that the software has a link to Floriday. Raymond van Sassen and Roel Voerman are working hard on this. We interviewed them to find out more!
In the past week, we organised various sessions about 100% Digital for Dutch Flower Group members. Despite the Corona crisis, Dutch Flower Group wants to take the next step in the digitization of the sector and that is why the preparations for 100% Digital continue. Read here why the Dutch Flower Group continues with these preparations.
Developer Stef is continuing his work from home during the corona crisis, and works on the development of Floriday for buyers. He develops the purchasing dashboard. He does this together with JEM-id colleagues Remco and Noah. We asked him a couple of questions to provide more insight into the status of the purchasing dashboard and how this dashboard is created with input from customers.
Many growers want to process all sales directly in Floriday. This means that they want to create their clock deliveries and the processing of their direct sales deliveries in Floriday. Developments to achieve this are underway. You will soon be able to find information on our website about what you can do in Floriday and what is yet to be developed. With this news item, we are giving you an update.
Last week, we asked Ronald Grootscholten, project leader of Plantform, a number of questions. Plantform is a think tank and special interest group for growers in the floriculture industry. 100% Digital was the central theme of our interview. What is Plantform’s role in this transition? What does he think about this change and which tips does he have for Floriday? Read all about it in the interview!
All direct transactions on the Royal FloraHolland marketplace will become entirely digital by the end of 2020. This means that growers and buyers on the Royal FloraHolland marketplace will do business in a different way. Things will also change for growers who use their own software package.
You are probably already aware of the ambition to conduct direct trade business in a 100% Digital way. This change that has raised questions and perhaps some concerns with growers and buyers alike. You may be contacted about 100% Digital by parties other than Royal FloraHolland. What is the true situation and which choices are you facing? In this article, we answer a number of pressing questions to give you more clarity. We asked Martin de Ruiter, Program Manager for 100% Digital at Royal FloraHolland, a number of questions. Read his responses in this news item.
By the end of 2020, all transactions on the Royal FloraHolland marketplace will take place digitally. The digital transition means that growers and buyers on the Royal FloraHolland marketplace will in future do business in a different way. Basically, Connect-EAB is being phased out and transactions will be initiated directly through Floriday. Growers can already use Floriday for their day-to-day trading. Work is currently underway finalising functionality for buyers, so that there will be one central place for them to go for supply information and up-to-date pricing. We will be showcasing this functionality at Trade Fair Naaldwijk. So, visit our stand for a sneak preview!
Floriday bestaat inmiddels al 2,5 jaar. Meerdere functies zoals directe verkoop, klokvoorverkoop en het aanmaken van de klok aanvoerbrief zijn uitgerold. Ook zijn er twee apps op Floriday gelanceerd: Insights en Hortiheat. Maar, wat is het verschil tussen het platform Floriday en de apps Insighs en Hortiheat? We vertellen er je meer over in deze update!
You probably already know that Floriday regularly organises workshops in the Netherlands. We can be found every week in Aalsmeer, Naaldwijk and Rijnsburg, giving various Floriday workshops. But with Floriday, we’re also pushing boundaries and increasingly active in international markets, so we’re showing growers abroad around on the new platform, too. Belgium, Germany, Denmark and Israel - we’ve been to them all in recent months. Robbert, Floriday Implementation Consultant, has an update!
Waterdrinker recently organised an information session for a number of their buyers and suppliers about Floriday. Waterdrinker held this workshop to highlight the importance of digital trading for their growers and how they can use Floriday for this purpose.
Heb je al kennis gemaakt met de app Insights? Met Insights heb je als kweker direct inzicht in de prijs- en marktontwikkelingen. Dat helpt bij het bepalen van jouw verkoopstrategie. Er wordt hard gewerkt aan de continue doorontwikkeling van Insights. Zo is afgelopen week het onderdeel Marktbeeld vernieuwd en dat delen we graag met je!
All direct transactions on the Royal FloraHolland marketplace will become entirely digital by the end of 2020. 100% Digital marks the next step in the digital transformation of the floriculture industry. We realise that this requires a new way of doing things for buyers and growers, and that questions will arise as a result. That is why we have organised various information sessions for buyers in the past few weeks and have answered these questions. What did we discuss during these sessions? Read it in our update!
By the end of 2020, all transactions on the Royal FloraHolland marketplace will only take place digitally. With 100% Digital, we will ensure that by the end of this year all direct trade supply will go through Floriday and its digital channels. We realise that this requires a new way of doing things for growers and buyers. And we see that many questions have arisen as a result. What does 100% digital mean exactly? What will change? We have listed a number of frequently asked questions and answers about "100% Digital" and Floriday for you. You can find all questions about 100% Digital at floriday.io/100digitaal.
Last week, the Floriday team was in the Holland Pavilion at the IPM in Essen.. The IPM is one of the most important horticultural fairs in the world,, centered on solutions and innovations in the green sector. IPM & Floriday are a strong match, because as you know, innovations and solutions are also at the heart of our business. Read more about the IPM in our update!
We are taking the next step in the digital transformation of the floriculture industry; all transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020. Digitisation increases the efficiency and speed of both supply and demand. Furthermore, it helps to fully comply with the tightened financial legislation in Europe. In this newsletter, we will take you through the most important developments that will help you achieve 100% Digital.
2019, what a year. This year, we worked with growers, buyers and software providers to make progress in the development of a digital infrastructure for the horticulture industry. Now that 2020 has started, we want to look back on the highlights of 2019. Will you read them with us?
The first Cooperative Day took place on Thursday, December 12 for members, customers and partners of Royal FloraHolland. On the day, visitors took a look at the prosperous future of the sector.
Links between packages and Floriday have been created in conjunction with the various software suppliers. The first software supplier, FreshPortal, has recently been connected, with the first growers already successfully using the link.
All transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020. This is also known as '100% digital'. By doing so, as sector we are taking the next step in the digital transformation of the floriculture industry.
What exactly are Clock Presales and what are its benefits for you as a grower? Customers have ever-higher demands; they want to order a broad and deep assortment of flowers and plants in ever-smaller quantities.
Insights, the replacement of FloraneXt, provides you with real-time insight into price and market developments, making it easier to set a good price for clock presales and direct trade.
Royal FloraHolland was at the Aalsmeer Trade Fair from Wednesday 6 November through Friday 8 November 2019. The Floriday team has informed growers from around the world about Floriday.
Do you regularly send quotes to your customers, but are looking for an easier, faster and more professional method than the one you use now? Then use the HortiHeat quotes for free until the end of the year!
Uiterlijk eind 2020 zullen alle transacties op de marktplaats van Royal FloraHolland alleen nog digitaal tot stand komen. Daarmee zetten we een volgende stap in de digitale transformatie van de sierteelt. Digitalisering maakt zowel de aanbod- als vraagkant efficiënter en sneller. Bovendien helpt het de sector om volledig te voldoen aan de in Europa aangescherpte financiële wetgeving.
Insights gives you real-time insight into price and market developments. It helps you to determine the right price for clock pre-sales and direct trading. Read more >>
We've been working on new features this summer. They're now available on Floriday! Here's a short introduction to what's on offer.
On 21, 22 and 23 August our Floriday experts were at our Plantarium fair stand in Hazerswoude-Dorp along with the experts from FloraXchange.
The Colours of Nature growers' association uses Royal FloraHolland's stock and order picking services to sell its products. It does so via Floriday in combination with the HortiHeat app.
The joint venture between Blueroots and Royal FloraHolland was set up in February 2019. What exactly does this collaboration entail and what does it offer the floriculture sector?
The first months of 2019 were dominated by the 'Order Lists' pilot in HortiHeat and this pilot has been successfully completed!
Every week we add new functionalities to Floriday that make it increasingly interesting for growers to conduct their business in Floriday.
We asked Marc about his role at Floriday and what he loves most about Floriday. Curious about what he had to say? Read on.
All Floriday users can view the auction report in Floriday as of today. The auction report gives you as a grower daily insight into your auction results.
You can now use the availability filters and timers in Floriday. Are you curious how these functions work and where you can find them in Floriday? Read on
Do you want real time insights into price and market information? Read on!
Royal FloraHolland is taking a 50% interest in Blueroots, by which a joint venture will be launched. This joint venture is seen as a joint investment in enhancing the international competitive position of the Dutch floriculture industry.
Currently we are working hard on apps on Floriday, HortiHeat is an app that fits seamlessly with Floriday. Curious about what HortiHeat offers? Read on.
Every day, Stefan works to expand and improve Floriday together with the other developers. Are you curious as to what his working day looks like? Read on for details
The product photos that growers send to the auction are shown on the clock during the auction. The photos must provide the buyers with a realistic picture of the lot supplied. Waterdrinker emphasizes the importance of sending current product photos too. In the past, it has sometimes happened that the purchased products looked different in reality. As a result, customers complained.
Met de partijfotofunctie van Floriday is het heel makkelijk en snel om foto's te maken en aan de juiste partij te koppelen. Maar wat scheelt het nu echt? Patricia van Kwekerij Sjaak Van Schie neemt de proef op de som.
With Floriday, we are building an important foundation for the digital infrastructure of the floriculture industry. Many things have been well organized, yet every day we are confronted with illogical activities or message structures. We need to do things differently, which is why we are building a new digital infrastructure with Floriday. But how does it compare to your software and your software provider?
On 7, 8 and 9 November, Floriday was at the Trade Fair in Aalsmeer, where we spoke to many enthusiastic growers. If you did not have the time to visit our stand, we would like to inform you of the latest developments now. Because we have some great new functionalities available in Floriday.
Are you currently spending a great deal of time filling in weekly lists for customers, and keeping them up to date? With ‘price groups’, you can sort your customers into different customer groups and maintain separate pricing strategies for them. This will save you a lot of time! In this video, Stefan van der Knijff of Bromelia Specialist talks about the advantages of Floriday.
On 30 October 2018, during a festive award show in the Beatrix Theater in Utrecht, Gerhard van der Bijl of Royal FloraHolland won the Computable Award CxO of the Year. Floriday achieved a great second place in the category ICT Project of the Year. According to the jury, Gerhard owes his nomination to the redesign of the IT organization in a short period of time.
Royal FloraHolland will organize the Trade Fair Aalsmeer from Wednesday 7 November through Friday 9 November 2018. For three days, this international trade fair is the perfect platform to gain inspiration. Floriday will showcase its renewed platform here. Our experts would be delighted to inform you about the advantages Floriday can offer you.
"Unravelling the commercial, logistical and financial aspects and thereby phasing out the EAB is essential to the sector’s digital efficiency", according to the participants in the second session of strategic flower growers.
Are you currently spending a great deal of time filling in weekly lists for customers, and keeping them up to date? With ‘price groups’, you can sort your customers into different customer groups and maintain separate pricing strategies for them. This will save you so much time! Watch the video with Wesley from Kwekerij Van Son en Koot about his experiences with the Price Groups.
To help fine-tune the Floriday functionality to the growers' needs, we are inviting you to give your opinion on prices. Great if you take part!
As a grower, you may wonder about Floriday’s added value. After all, your business is well automated with its own grower’s system or ERP system. ERP systems usually provide only limited support for commercial processes. In fact, this is something Floriday pays a lot of attention to!
Floriday Insights will become the new tool for calling up real-time clock prices and will replace the current FloraneXt. Floriday Insights is very user-friendly and handles well on smartphones and tablets. This new tool can soon be launched from the Floriday Dashboard, so that there is the best possible link between the Floriday Platform and the new price-information tool.
In the interview with the trade magazine Vakblad voor de Bloemisterij, Royal FloraHolland CEO, Steven van Schilfgaarde, indicated that he wanted to strengthen the floriculture industry by working together. He therefore welcomes the statements by Dutch Flower Group CEO, Marco van Zijverden, about the importance of the collaboration between Floriday and Blueroots platforms.
Floriday offers many advantages. Work more efficiently and limit complaints from your customers with the lot photo function. Curious how it works? Watch this video with Mike Huijnen from Plantenkwekerij Leo Ammerlaan in Bleiswijk.
During the summer weeks, the first growers were introduced to a new function within Floriday: the price groups. Many plant growers are currently spending a great deal of time filling in weekly lists for customers and keeping them up to date. This is a time-consuming weekly chore. Using price groups will save you so much time!
As a grower, you may wonder about Floriday’s added value. After all, your business is well automated with its own grower’s system or ERP system. In this first blog, we will discuss in more detail what ERP systems are and which business functions these systems support. In a subsequent blog, we will discuss the advantages of combining an ERP system and Floriday.
ICT magazine Computable has nominated Floriday for the Computable Awards 2018. The jury praises Royal FloraHolland for its application of new technology and modern architectural principles. The jury considers making strategic choices and implementing the fundamental changes to be essential for this type of digital transformation.
A strategic meeting was organized on 7 June for a number of interested flower growers from different product groups. Royal FloraHolland Chief Digital Officer, Gerhard van der Bijl, and Floriday Product Owner, Raymond van Sassen, guided the flower growers through all the aspects that are required for developing a platform.
In recent weeks, we have introduced several growers to two new features within Floriday: taking pictures easily with the photo function and establishing price groups. By testing these features, we can assess whether the features are working properly and are easy to use.
We are developing Floriday together with the growers through Ideation sessions. We meet with the growers for a morning or afternoon to exchange ideas about the different functionalities to be implemented in Floriday. Last month several Ideation sessions were organised.
Rene Eikelenboom is co-owner of Arcadia. He is responsible for selling the 50 million stems of disbudded chrysanthemums that are produced each year. At Arcadia 100 people work on five cultivation locations. Arcadia is part of Decorum - a joint venture of 60 growers.
Because we are regularly asked about our progress, we shall answer several frequently asked questions.
In the latest issue of Grow (Royal FloraHolland's customer magazine), FloraXchange product developer, Jefry van den Hoeven, talks about Floriday. "Ultimately, we want all growers on Floriday to have a smile on their face because their daily work is being taken care of."
In the past few weeks, more flower growers have signed up to Floriday. Thus, Floriday is taking the next step as the long awaited platform for flower and plant growers. The test growers, including those associated with Decorum, can now enter their flower supply on Floriday and make it immediately available to the sales channels, including their own webshop.
Next week, it is time for IPM Essen. We will be at IPM Essen with Floriday to update you on all developments. In order to inform you about the possibilities and opportunities offered by Floriday for growers, we are organizing two demos every day (from 23 to 26 January) at our stand (hall 1, stand B13).
We recently started Floriday Ideation, which allows growers to share their thoughts about features we are developing for Floriday. We have already had two successful sessions: a session on price calculations and a session on consignment sales.
During the Aalsmeer Trade Fair, the first growers signed up to start with Floriday. A number of them mentioned that they would like to contribute to developing Floriday. We can make good use of this feedback to ensure that the features closely match the needs of the growers. This is why we started Floriday Ideation.
On Wednesday 7 November, Royal FloraHolland and FloraXchange presented the first version of Floriday at the Trade Fair in Aalsmeer. Floriday is the global digital platform for the floriculture industry. The platform enables growers to be active on multiple trade channels and markets at the same time.
IIt is becoming increasingly important to have high-quality, real-time visual material. In particular, with the future introduction of image auctioning, it is important for buyers to receive photos that clearly show what the products look like.
Want to know what the design process of the interface of Floriday.io looks like?
To speed up the process and to strengthen each other, Royal FloraHolland and FloraXchange will be joining forces when it comes to IT. This is why Royal FloraHolland took out a controlling interest in the floriculture platform FloraXchange. It marks the kick-off for the development of one single digital platform for growers.