News archive

The first Cooperative Day took place on Thursday, December 12 for members, customers and partners of Royal FloraHolland. On the day, visitors took a look at the prosperous future of the sector.

Links between packages and Floriday have been created in conjunction with the various software suppliers. The first software supplier, FreshPortal, has recently been connected, with the first growers already successfully using the link.

All transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020. This is also known as '100% digital'. By doing so, as sector we are taking the next step in the digital transformation of the floriculture industry.

What exactly are Clock Presales and what are its benefits for you as a grower? Customers have ever-higher demands; they want to order a broad and deep assortment of flowers and plants in ever-smaller quantities.

Insights, the replacement of FloraneXt, provides you with real-time insight into price and market developments, making it easier to set a good price for clock presales and direct trade.

Royal FloraHolland was at the Aalsmeer Trade Fair from Wednesday 6 November through Friday 8 November 2019. The Floriday team has informed growers from around the world about Floriday.

Do you regularly send quotes to your customers, but are looking for an easier, faster and more professional method than the one you use now? Then use the HortiHeat quotes for free until the end of the year!

Uiterlijk eind 2020 zullen alle transacties op de marktplaats van Royal FloraHolland alleen nog digitaal tot stand komen. Daarmee zetten we een volgende stap in de digitale transformatie van de sierteelt. Digitalisering maakt zowel de aanbod- als vraagkant efficiënter en sneller. Bovendien helpt het de sector om volledig te voldoen aan de in Europa aangescherpte financiële wetgeving.

Insights gives you real-time insight into price and market developments. It helps you to determine the right price for clock pre-sales and direct trading. Read more >>

We've been working on new features this summer. They're now available on Floriday! Here's a short introduction to what's on offer.

On 21, 22 and 23 August our Floriday experts were at our Plantarium fair stand in Hazerswoude-Dorp along with the experts from FloraXchange.

The Colours of Nature growers' association uses Royal FloraHolland's stock and order picking services to sell its products. It does so via Floriday in combination with the HortiHeat app.

The joint venture between Blueroots and Royal FloraHolland was set up in February 2019. What exactly does this collaboration entail and what does it offer the floriculture sector?

The first months of 2019 were dominated by the 'Order Lists' pilot in HortiHeat and this pilot has been successfully completed!

Every week we add new functionalities to Floriday that make it increasingly interesting for growers to conduct their business in Floriday.

We asked Marc about his role at Floriday and what he loves most about Floriday. Curious about what he had to say? Read on.

All Floriday users can view the auction report in Floriday as of today. The auction report gives you as a grower daily insight into your auction results.

You can now use the availability filters and timers in Floriday. Are you curious how these functions work and where you can find them in Floriday? Read on

Do you want real time insights into price and market information? Read on!

Royal FloraHolland is taking a 50% interest in Blueroots, by which a joint venture will be launched. This joint venture is seen as a joint investment in enhancing the international competitive position of the Dutch floriculture industry.

Currently we are working hard on apps on Floriday, HortiHeat is an app that fits seamlessly with Floriday. Curious about what HortiHeat offers? Read on.

Every day, Stefan works to expand and improve Floriday together with the other developers. Are you curious as to what his working day looks like? Read on for details

The product photos that growers send to the auction are shown on the clock during the auction. The photos must provide the buyers with a realistic picture of the lot supplied. Waterdrinker emphasizes the importance of sending current product photos too. In the past, it has sometimes happened that the purchased products looked different in reality. As a result, customers complained.

Met de partijfotofunctie van Floriday is het heel makkelijk en snel om foto's te maken en aan de juiste partij te koppelen. Maar wat scheelt het nu echt? Patricia van Kwekerij Sjaak Van Schie neemt de proef op de som.

With Floriday, we are building an important foundation for the digital infrastructure of the floriculture industry. Many things have been well organized, yet every day we are confronted with illogical activities or message structures. We need to do things differently, which is why we are building a new digital infrastructure with Floriday. But how does it compare to your software and your software provider?

On 7, 8 and 9 November, Floriday was at the Trade Fair in Aalsmeer, where we spoke to many enthusiastic growers. If you did not have the time to visit our stand, we would like to inform you of the latest developments now. Because we have some great new functionalities available in Floriday. 

Are you currently spending a great deal of time filling in weekly lists for customers, and keeping them up to date? With ‘price groups’, you can sort your customers into different customer groups and maintain separate pricing strategies for them. This will save you a lot of time! In this video, Stefan van der Knijff of Bromelia Specialist talks about the advantages of Floriday.

On 30 October 2018, during a festive award show in the Beatrix Theater in Utrecht, Gerhard van der Bijl of Royal FloraHolland won the Computable Award CxO of the Year. Floriday achieved a great second place in the category ICT Project of the Year. According to the jury, Gerhard owes his nomination to the redesign of the IT organization in a short period of time.

Royal FloraHolland will organize the Trade Fair Aalsmeer from Wednesday 7 November through Friday 9 November 2018. For three days, this international trade fair is the perfect platform to gain inspiration. Floriday will showcase its renewed platform here. Our experts would be delighted to inform you about the advantages Floriday can offer you.

"Unravelling the commercial, logistical and financial aspects and thereby phasing out the EAB is essential to the sector’s digital efficiency", according to the participants in the second session of strategic flower growers. 

Are you currently spending a great deal of time filling in weekly lists for customers, and keeping them up to date? With ‘price groups’, you can sort your customers into different customer groups and maintain separate pricing strategies for them. This will save you so much time! Watch the video with Wesley from Kwekerij Van Son en Koot about his experiences with the Price Groups.

To help fine-tune the Floriday functionality to the growers' needs, we are inviting you to give your opinion on prices. Great if you take part!

As a grower, you may wonder about Floriday’s added value. After all, your business is well automated with its own grower’s system or ERP system. ERP systems usually provide only limited support for commercial processes. In fact, this is something Floriday pays a lot of attention to!

Floriday Insights will become the new tool for calling up real-time clock prices and will replace the current FloraneXt. Floriday Insights is very user-friendly and handles well on smartphones and tablets. This new tool can soon be launched from the Floriday Dashboard, so that there is the best possible link between the Floriday Platform and the new price-information tool.

In the interview with the trade magazine Vakblad voor de Bloemisterij, Royal FloraHolland CEO, Steven van Schilfgaarde, indicated that he wanted to strengthen the floriculture industry by working together. He therefore welcomes the statements by Dutch Flower Group CEO, Marco van Zijverden, about the importance of the collaboration between Floriday and Blueroots platforms.

Floriday offers many advantages. Work more efficiently and limit complaints from your customers with the lot photo function. Curious how it works? Watch this video with Mike Huijnen from Plantenkwekerij Leo Ammerlaan in Bleiswijk.

During the summer weeks, the first growers were introduced to a new function within Floriday: the price groups. Many plant growers are currently spending a great deal of time filling in weekly lists for customers and keeping them up to date. This is a time-consuming weekly chore. Using price groups will save you so much time!

As a grower, you may wonder about Floriday’s added value. After all, your business is well automated with its own grower’s system or ERP system. In this first blog, we will discuss in more detail what ERP systems are and which business functions these systems support. In a subsequent blog, we will discuss the advantages of combining an ERP system and Floriday.

ICT magazine Computable has nominated Floriday for the Computable Awards 2018. The jury praises Royal FloraHolland for its application of new technology and modern architectural principles. The jury considers making strategic choices and implementing the fundamental changes to be essential for this type of digital transformation.

A strategic meeting was organized on 7 June for a number of interested flower growers from different product groups. Royal FloraHolland Chief Digital Officer, Gerhard van der Bijl, and Floriday Product Owner, Raymond van Sassen, guided the flower growers through all the aspects that are required for developing a platform.

In recent weeks, we have introduced several growers to two new features within Floriday: taking pictures easily with the photo function and establishing price groups. By testing these features, we can assess whether the features are working properly and are easy to use.

We are developing Floriday together with the growers through Ideation sessions. We meet with the growers for a morning or afternoon to exchange ideas about the different functionalities to be implemented in Floriday. Last month several Ideation sessions were organised.

Rene Eikelenboom is co-owner of Arcadia. He is responsible for selling the 50 million stems of disbudded chrysanthemums that are produced each year. At Arcadia 100 people work on five cultivation locations. Arcadia is part of Decorum - a joint venture of 60 growers.

Because we are regularly asked about our progress, we shall answer several frequently asked questions.

In the latest issue of Grow (Royal FloraHolland's customer magazine), FloraXchange product developer, Jefry van den Hoeven, talks about Floriday. "Ultimately, we want all growers on Floriday to have a smile on their face because their daily work is being taken care of."

In the past few weeks, more flower growers have signed up to Floriday. Thus, Floriday is taking the next step as the long awaited platform for flower and plant growers. The test growers, including those associated with Decorum, can now enter their flower supply on Floriday and make it immediately available to the sales channels, including their own webshop.

Next week, it is time for IPM Essen. We will be at IPM Essen with Floriday to update you on all developments. In order to inform you about the possibilities and opportunities offered by Floriday for growers, we are organizing two demos every day (from 23 to 26 January) at our stand (hall 1, stand B13).

We recently started Floriday Ideation, which allows growers to share their thoughts about features we are developing for Floriday. We have already had two successful sessions: a session on price calculations and a session on consignment sales.

During the Aalsmeer Trade Fair, the first growers signed up to start with Floriday. A number of them mentioned that they would like to contribute to developing Floriday. We can make good use of this feedback to ensure that the features closely match the needs of the growers. This is why we started Floriday Ideation.

On Wednesday 7 November, Royal FloraHolland and FloraXchange presented the first version of Floriday at the Trade Fair in Aalsmeer. Floriday is the global digital platform for the floriculture industry. The platform enables growers to be active on multiple trade channels and markets at the same time.

IIt is becoming increasingly important to have high-quality, real-time visual material. In particular, with the future introduction of image auctioning, it is important for buyers to receive photos that clearly show what the products look like.

Want to know what the design process of the interface of Floriday.io looks like?

To speed up the process and to strengthen each other, Royal FloraHolland and FloraXchange will be joining forces when it comes to IT. This is why Royal FloraHolland took out a controlling interest in the floriculture platform FloraXchange. It marks the kick-off for the development of one single digital platform for growers.