Since last year, we have been talking to users of the platform even more intensively than before, in search of solutions that best suit the working methods of growers and buyers. For example, the new auction functionality was created at the end of last year and new trading opportunities such as Direct Bidding were added to the platform. While the Floriday platform is in continuous development, this year is all about further connecting buyers to increase sales opportunities through the platform.
André van der Linden has been CIO of Royal FloraHolland since 2019 and was among the nominees for the CIO of the Year award last month. In this role, he devotes himself daily to further shaping the digitisation of the floriculture industry: “Together with growers, buyers, software suppliers and our teams, we make a tremendous effort each and every day to add value for all industry players with Floriday, the industry's digital trading platform, in the form of more trading opportunities, convenience and efficiency.”
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