Want to spend less time on your sales process while getting more out of your offer? With these 5 tips, you can make sure your customers order easily and that you sell smarter through Floriday.
1. Make sure your supply is digitally in order. Details really count!
To sell successfully through Floriday, it is important that your supplies are complete and attractive. Think of good images, clear product information and up-to-date availability. This is how your products are found more easily, and you help buyers make the right choice faster. With complete and correct information, you support not only your own sales, but also your buyer, his customer and the logistics fulfilment.
Check whether your suppy is in order? Download the whitepaper here.
2. Advise your buyers to order from supply themselves
By encouraging your buyers to order digitally from your supplies instead of calling, emailing or texting, you make the ordering process faster and easier for everyone:
- Always “open” for order requests: buyers can order when it suits them, without you as a grower having to be readily available.
- Fewer misunderstandings and errors: availability, quantities, prices and conditions are fixed in the order, with order confirmation and status updates.
- Less manual work: no more retyping order requests from emails/messages or phone calls; order requests come in directly and correctly.
- Faster processing and scheduling: orders are instantly visible in one place and better scheduled in logistics, stock and production.
- More overview and predictability: the real-time insight into order requests and financial status gives peace of mind and structure.
3. Set up your shop properly
In Floriday, you can easily activate your own shop so that you are visible to buyers. Together with Explorer — the search function in Floriday — this is the place for your supplies, from direct sales to auction presales and Daytrade supplies. The benefit is that buyers only see your supplies at a chosen delivery time.
By categorising your products into collections, you present the store in an organised and professional manner. You can add trade items to multiple collections, highlight specific products and collections, and use images to make your supplies more visually appealing.
Want to know how to set up your shop properly? Read more in the Helpcenter.
4. Promote your supplies to buyers
As a grower, Floriday offers you a wide reach to offer flowers and plants to buyers. There are several options to highlight your product. By deploying the actions below, you can draw even better and more targeted attention to a particular trade item.
- Share your shop's link with buyers: share via social media such as WhatsApp, LinkedIn, Facebook or a newsletter. This way, buyers come directly to your shop.
Read how this works in the Helpcenter. - Invite buyers via My shop: simply send an invite. New buyers will immediately receive instructions to create an account and gain access to your shop.
Read how this works in the Helpcenter. - Share the QR code to your shop: copy the QR code and use it in emails or on social media. Also easy to share via WhatsApp.
Read how this works in the Helpcenter. - Share customer offers your buyers can order directly: send a unique link to your supplies, so buyers can order immediately.
Read how this works in the Helpcenter. - Add a button to your shop: add a button to your email signature or website, so buyers can quickly navigate to your supplies.
Read how this works in the Helpcenter.
5. Use data and insights to improve your supply
In Floriday, you get more and more insight into the performance of your supplies and shop. By regularly looking at orders, popular products and buying instances, you can target your sales more effectively. On the Statistics page, you can see shop views (who views and who orders), visit times, popular trade items and collections, and origin of visitors (target groups and countries), among other things. This allows you to:
- Better respond to buyer demands and trends
- Optimise your supplies and prices at the right time
- Plan production and availability more efficiently
- Take targeted actions on underperforming trade items
By actively working with data, you will not only make better choices, but also get more out of your supplies without extra work.
Read more about data from the Statistics page in this article.
By applying these 5 tips, you will not only work more efficiently, but also make it easier for buyers to order from you. That way you get more out of Floriday as well as your supplies, without investing extra time.
Get started today and find out what these smart steps can do for your sales!