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Kwekers Blog

The deployment of My Shop gives you extra opportunities

2 minutes
Gepost op 01-02-2022
door Joyce van Galen

My Shop is a functionality that was introduced in 2020 and is being used effectively by 1600 growers. Are you already using your shop? And are you taking advantage of all the shop's opportunities? Find out how below.

The My Shop possibilities

  • In My Shop you present your products to buyers. It's kind of like a shop window that you can divide into collections. Buyers can purchase directly here. You do not need your own webshop to activate your shop.
  • You activate My Shop via the menu in Floriday. As soon as you put the supply online in Floriday (by saving catalog or batch prices), the supply is also immediately available in your shop.
  • Only buyers who you have a connection with and that you have added to your price groups will see the trade items in your shop. The buyer sees your complete supply in your shop and has the option to select favourites.
  • My Shop is not a successor to the weekly lists. It is specifically intended for the buyer who does not have their own purchasing system. The shop contains all the supply (direct sales) that you have online. In the weekly lists on FloraXchange, a buyer has chosen trade items themselves and retrieves them via their system. The buyer can therefore see the supply in two places and chooses whether it is purchased directly in the shop, or from their own system. The buyer can also add trade items to their favourites in Floriday. The buyer can quickly search for this in the Shop.
  • My shop offers you the option to pass on transport costs for a (small) order. Buyers have insight into these charges when they buy via the Floriday screens. My shop also offers the possibility to add additional services, for example a sticker, cover or special treatment of the product. This allows growers to provide buyers with customisation and you can distinguish yourself from other growers.

Are you taking advantage of all the opportunities of My Shop?

Have you already been working with My Shop in Floriday for some time? Then a number of handy extra functionalities have been added for you, so that you can take advantage of even more opportunities.

Add collections and share your shop QR

Since last year you can create collections and use this to clearly display your product or brand within a product line and view it via the preview. With this preview you can see exactly how your products are shown to your buyers in Floriday. If you want to know what this looks like, check it out in our Help Center. It also became possible for buyers to filter on offers in My Shop because the supply type filter was built in. This makes it even easier to work with for your buyers. And finally, it is now also possible to copy and download a QR code link via the marketing tab in My Shop. This allows you to bring the supply in your store directly to the attention of the right buyer at trade fairs and on leaflets, or you can distribute this QR or link in your own newsletter. You can be creative in this yourself; there are also growers who place this link on their website or in the e-mail signature.

Invite buyers to view your shop

After you have set up your catalog and shop perfectly, you invite buyers to view your shop for optimal scope. This is possible in Floriday by inviting buyers to view your shop. It is useful to classify the buyer in question into a price group before sending an invitation. If this buyer then sends you a connection request, the supply from your shop is immediately visible to them. In Floriday you can also see whether that buyer has visited your store and what the status of the invitation is.