Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

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What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

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Video

Algemeen

André van der Linden: Floriday makes trade more predictable with greater efficiency and lower costs

17-09-2025

De sierteeltsector maakt een digitale transitie door. Met Floriday als digitaal platform voor de sierteeltsector werken we stap voor stap naar een efficiëntere en toekomstbestendige manier van handelen. We willen kwekers en kopers versterken in hun positie en hen steeds meer gemak en efficiëntie bieden bij hun verkoop- en inkoopproces. Om dit te bereiken hebben we een duidelijke ambitie: één centraal platform voor de sierteeltsector. We spreken hierover met André van der Linden, CIO van Royal FloraHolland.

Video

Kopers-en-Kwekers

Tesselaar expands sales strategy with Floriday Daytrade: "Greater reach with customers"

08-09-2025

As a grower, you know how important speed and flexibility are in the floriculture sector. Luttelgeest-based Tesselaar Alstroemeria, which specialises in high-quality Alstroemeria, shows how they have expanded their sales strategy with Floriday Daytrade, making their day-trade sales process even smarter and more efficient.

Video

Kopers-en-Kwekers

How Kenyan growers are getting more out of Floriday

04-09-2025

Over the past few weeks, our Floriday-experts have been conducting physical workshops in Kenya. In Nanyuki, 9 nurseries were invited, with 16 participants in attendance. In Naivasha, 25 nurseries were invited, with 37 participants in attendance. The aim was to demonstrate how Floriday helps to work faster, more efficiently and more clearly. The sessions and international support are part of our international ambition: a single digital platform that connects and strengthens the floriculture sector worldwide. In addition to explanations, the growers shared valuable insights to further improve the platform.