Sell and buy your flowers and plants from one place

Straightforward handling of all your commercial processes in one place. Floriday, the global platform for the floriculture industry!

Discover it now Workshops

What is Floriday?

Floriday is the digital platform for floriculture. With Floriday we provide one central place where growers and buyers can easily handle their commercial and logistics processes.

In addition, Floriday offers functionalities for service providers (such as sales agents and transporters) and provides links (API) for software providers.

Access to a large market
Work easily & efficiently
Value added services

Growers

Manage stock and orders, and sell through different sales channels

Buyers

Purchase from the largest range of flowers and plants

Service providers

Facilitate daily service to buyers and growers

Software suppliers

Connect your software and link with apps

Floriday in figures

5,500

growers and buyers are active on Floriday on a weekly basis

8 million

supply lines in Floriday

338,000

transactions per week

countries with active users

The latest news

View all

Video

Kwekers

Floriday standing order contracts is an integral part of our tulip sales strategy

21-10-2025

Carolien is married to Léon de Ridder and together with Jacques, Léon's brother, they run De Ridder Flower and Bulb Nursery in Noordwijkerhout (33 ha of tulip cultivation and 9 ha of gladioli). She had worked alone in finance for many years but, after the birth of her middle daughter in 1997, she decided to put her expertise to use supporting the family business. Here, she handles, among other things, the annual accounts and, since 2020, sales for retail tulips and top-quality gladioli. With her down-to-earth approach, decisiveness and keen insight, Carolien knows how to manage both the figures and the trade, partly through Floriday's efforts.

Video

Algemeen

Let's connect! During the Trade Fair Aalsmeer

16-10-2025

Will you be at Trade Fair Aalsmeer this year? Now's the time to 'connect' with growers, buyers and Floriday. At the fair, we will be on hand to introduce you to the platform, give a demo or help you find supplies from growers. You will find us in stand 11.16. Let's connect!

Video

Kopers-en-Kwekers

Next step towards a standardised and scalable sticker process

15-10-2025

How do we ensure that stickers are delivered on time, correctly and efficiently, without costing unnecessary time and money? We have talked about this question already with individual growers and buyers and, on 8 October, with members of Plantform (growers), buyers and Floriday during a roundtable discussion on the sticker process. Rising labour costs and many different sticker formats make the process increasingly complex. That is why the industry is working together on a standardised process that will make it easier for both growers and buyers to process stickers.