Floriday is available for growers, buyers, service providers and software providers. We make developments in the platform in collaboration with these groups. New functionalities are always being developed based on need and relevance. We do this, for instance, by holding ideation sessions. During these sessions, growers and buyers have the opportunity of participating in the development of Floriday or to test new functions.
To develop functionalities as well as possible, this is done together with users in ideation sessions. The ideation session covers one or a number of functionalities that will be developed in the coming period. In order to test whether these functionalities match users, these are discussed and tested in groups. In addition, people are asked to contribute ideas on topics to further develop the platform.
"Building a functionality is a process, divided into several steps. In this way, we start with the development of ideas and then draw up an initial rough draft. With this set-up, we ask our test panel (Floriday users) for feedback during the ideation session. The test panel consists of a diverse group of growers and buyers, small and large, it makes no difference. Everyone is valuable. We fine-tune the functionality using feedback from the test panel. After this improvement, the new functionality is available on Floriday." Says Bas La-Graauw - Product owner Floriday.