News & updates

Growers, buyers and agents who are linked via Floriday's API link can expect a new update of the API link as of 9 May. This update must be installed before the end of October as the current version will no longer work after that. In this news item you can read which new functionalities are offered via the link.

More and more growers and buyers are requesting a CheckUp. In this three-part series, we ask users about their experiences. In this second part, we spoke to Randy Schreuders, sales representative at Blom KENTIA Palmen in Aalsmeer. We asked Randy about his experiences with the CheckUp by way of five questions.

Direct Bidding was launched a fortnight ago; a new way of trading through online bidding. Since then, more than 450 supply rows have been offered and the first deals have been closed. We have already received a great deal of valuable feedback from the first users, which will help us making Direct Bidding even easier. For example, two new features were developed and added to Direct Bidding this week: a promotion button and notifications for growers and buyers.

On Tuesday April 5th, a new way of trading went live in the Floriday screens: Direct Bidding. With Direct Bidding, buyers and growers can trade with each other through online bidding. A first group of growers has started and Direct Bidding supply is open to all buyers.

Are you as a buyer curious about the availability of trade items from certain growers? In Floriday, you can place requests for quotes on supply or on the trade items that the grower has in its catalogue. With the Trade item explorer, which is recently available in Floriday, buyers can now easily make this request after composing their assortment.

More and more Floriday growers and buyers are requesting a CheckUp. In this three-part series, we ask users about their experiences. In this first part, we spoke to Jaime van Marrewijk, co-owner of nursery BM Roses in Maasland. We asked Jaime about his experiences with the CheckUp by way of five questions.

What is the optimal price for a product and how can you spend less time negotiating? We're adding a new way of trading – Direct Bidding – to Floriday. We are introducing it to make it easier for buyers and growers to negotiate via online bidding.

More and more growers are signing up for a CheckUp. During a personal consultation (online or on location) with a Floriday expert, the main focus is on your specific needs. You receive tips on how to set up Floriday more efficiently. 88 growers have already benefited from this service. Which tips do growers most appreciate? Read about them below, as they are probably helpful to you too!

Exactly one year ago, we spoked to Dennis Sinnema, commercial employee at HouwenPlant, about his experience with Floriday, the challenges of a broad range of products and his expectations for the future. Meanwhile, HouwenPlant has taken the next step: a complete switch to Floriday. We spoke to Dennis once again, this time about ceasing the regular supply in FloraXchange.

We’re at the beginning of 2022, so it’s the perfect time for all you growers and buyers to check whether you’re getting the most out of Floriday. The CheckUp is a kind of MOT that looks at your use of Floriday and at the convenient features you could use to work even more comfortably in Floriday.

In Floriday, you can easily define agreements in the form of contracts. Both growers and buyers can enter this agreement in Floriday, upon which both parties can call on after approval by the other party.

With Floriday, we offer one digital platform for the entire floriculture sector. By bringing growers and buyers together on this platform, trade can be increased and processes simplified.

Since the beginning of the summer, growers' associations can also be active on Floriday. In the meantime, several months have passed and the number of digital shopping streets has grown significantly. In this news message, we give an update on this feature, its deployment at the Aalsmeer Trade Fair and share the experience of Addenda and Air So Pure.

With the Floriday platform, we want to increase and simplify the floriculture trade. That is why we are developing Floriday as a digital platform together with the market and want to make it possible for everyone to join in and contribute ideas. This is possible in an increasing number of ways. From having your say on the development in the long term, putting forward improvements yourself, voting on functionalities that you find important, to testing functionalities.

Do you have a new, distinctive product? Register the product as a novelty in Floriday! In Floriday we help introduce your product in the right place and to the right target group. Novelties receive full attention from Royal FloraHolland in the media, trade fairs and other initiatives such as the Trade Fair Aalsmeer, the online Novelties Parade and the Glazen Tulp Award.

Floriday provides various ways to offer supply to buyers. For example, the special offer feature in Floriday is the ideal way to quickly create special offers for buyers. This popular feature will soon be further improved. The rest of the process, namely direct purchasing for buyers and communications to their end customers will also be improved. Learn more about the development process of this feature in this news item.

Various supplier collectives are active in the horticulture industry. These groups of growers have also been given a place on Floriday for a few weeks now. In this news item, you can read more about this option.

In developing Floriday, we continuously involve growers, buyers, agents and software suppliers in the creation of new functions. In an animated video, we explain this development process further and invite users to contribute to it.

We notice that there is a lot going on around Floriday. Users and future users have questions about the use or application of Floriday in their nursery. Often, these are questions that can be shared widely, so that other users can benefit as well. Watch all episodes in this update now!

We are looking for uses who want to help us test functions on the platform for the further development of Floriday. Sign up!

Vilosa supplies a diversity of Kalanchoë and special seasonal products, while Van der Plas offers florists a unique assortment of flowers and plants. Vilosa and Van der Plas have been working together for years. Loek Ammerlaan, account manager at Vilosa, and Johan Oskam, buyer at Van der Plas, talk about their collaboration and especially the use of the special offer and purchase tip in Floriday. Read more in this update.

Tulip nursery and forcing centre Borst Bloembollen started using Floriday for the first time at the end of 2019. It currently works entirely through Floriday for all of its auction clock and direct trade. One of its customers is Waterdrinker Flowers, which has been fully focused on digitisation and automation from the very start. Its webshop is linked to Floriday. Borst Bloembollen and Waterdrinker Flowers discuss their collaboration through Floriday in a video.

We recently spoke with Erwin van Cooth (CEO of Bakker.com) and Harry Buurman (Business Owner E-commerce & Project Manager) about the e-commerce strategy of Bakker.com, 100% Digital, the opportunities this offers and the link with Floriday. Read more in the article.

Recently, we have asked Walter Schoenmakers and Eline Verschoor, Order and Risk Advisers at RoyalFloraHolland, a number of questions about agreement options. Order and risk advice is a service that they have been providing to growers and buyers for many years. Recently, this service has become easy to use within your business via Floriday. Do you work with contracts a lot? Or would you like to know more about it? Then read this interview, including tips of the experts!

In the floriculture industry, the relationship between the grower and the buyer is of the utmost importance. In practice, there are even cases where a grower will flag his supply as not available, to then be able to offer it to a specific buyer. As a result, they do not have to say “no” when a buyer that is important to them, calls. In this article, we will explain to you how you can configure this in Floriday. Read more!

Floriday is continuing to develop in order to support growers and buyers in the best possible way in the sale and handling of their flowers and plants. In this news item, we highlight a number of new options. Read more in the update!

Every year, orchid grower Ter Laak Orchids grows around 8 million Phalaenopsis plants for garden centres, florists and retailers all over Europe. Ter Laak Orchids customers often have specific requests and requirements when it comes to the type of cover, label, treatment and/or sticker options. Floriday developed the ‘Additional Services’ functionality, used by Ter Laak Orchids among others. Read more in the update!

In this third video update, Jefry van den Hoeven (Product Owner Floriday) and Martin de Ruiter (Programme Manager 100% Digital) talk about the current phase of development of Floriday and 100% Digital. Koen Heyl, co-owner of the flower wholesaler W.K. Heyl, tells Martin and Jefry in an interview about his experience of working 100% digitally. He also has a message for all the growers who still have to get started. Want to know more? Watch the video!

Vorige week heeft het online event Flori2days plaatsgevonden. Tijdens deze twee dagen hebben onze Flori2day experts workshops gegeven voor kopers en kwekers over allerlei onderwerpen en functionaliteiten. Het kan natuurlijk zijn dat je het event door omstandigheden toch hebt moeten missen of dat je de video’s graag nog een keer op je eigen tempo en op een gewenst tijdstip wilt terug kijken. Dat kan gelukkig! In deze update zetten we alle workshops voor je op een rijtje met klikbare links. Deze links blijven voor langere tijd beschikbaar. Handig, toch?

All direct transactions in the Royal FloraHolland marketplace will be concluded entirely digitally at the latest by the end of 2020*. This change is both necessary and promising at the same time. With the end of the year fast approaching, growers and buyers still have a few weeks to get ready to trade 100% digital. In this video message to the sector, CFO David van Mechelen emphasises the importance of 100% Digital.

The online event, Flori2days, will take place on 4 and 5 November. During the event, buyers and growers will get to know Floriday (even) better, and after following a few short and interesting workshops, you can get down to business right away! In this article, we give you six reasons not to miss Flori2days.

Floriday has recently launched the new functionalities 'My Shop' for growers and 'Direct purchasing' for buyers. In recent weeks, we have had a number of queries regarding these two functionalities and are now pleased to respond to these for you. In this way, should you be a grower, you will know exactly what the possibilities are regarding 'My Shop' and, if you are a buyer, you will learn how to work with 'Direct purchasing'.

In September, Floriday launched “My Store” for growers and “Direct Purchasing” for buyers. These functionalities are particularly suitable for growers and buyers who intend to work via the Floriday screens. Jantine van den Berg-Scheffers of Persoon Potplanten has recently gained experience in working with these screens and how to use them to the benefit of your company.

Many growers and buyers carrying out direct trade do so on a contractual basis. That means they have fixed arrangements with each other concerning regular orders and deliveries. Until recently, there was no functionality to establish this in a straightforward manner. Both to meet this market demand and to be able to work 100% Digital by the end of the year, Floriday has developed a functionality simplifying ‘contract trade’ between growers and buyers.

Flori2days will be held on November 4 and 5! During Flori2days you will get to know Floriday (even) better and you can put your new skills to use directly after following short, interesting workshops! After following the various workshops, you as a grower and buyer will have all the tools to be ready for 100% Digital before the end of 2020! Now is the time to take action and really get down to work. The countdown has begun.

Do you want to get to know Floriday (even) better, learn all about 100% Digital and get off to a flying start? Then make a note of Flori2days on 4 and 5 November in your diary! You will receive detailed explanations during a series of 30-minute workshops that will set you up for 100% Digital success by the end of the year. The time is now; the countdown has begun!

Do you want to get to know Floriday (even) better, learn all about 100% Digital and get off to a flying start? Then make a note of Flori2days on 4 and 5 November in your diary! You will receive detailed explanations during a series of 30-minute workshops that will set you up for 100% Digital success by the end of the year. The time is now; the countdown has begun!

The end of the year is coming closer. At the end of 2020, all direct orders will have to be recorded digitally in or through Floriday. This year, we have set up various resources and tools to help both growers as well as buyers with this change. We have organised 180 workshops and webinars for growers and buyers, made instruction videos and distributed as many news reports with updates and tips as we could. In case you missed anything, we would love to tell you all about these tools for 100% Digital in this news report.

Many buyers have been preparing for 100% Digital for some time now. Also Heyl is working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, Heyl discusses the process, challenges and accompanying benefits, as well as of course their experience with it.

Growers and buyers, including gerbera nursery Jac Oudijk and exporter Hilverda De Boer, are preparing for 100% Digital and working hard on the developments involved. Last week, Hilverda De Boer, co-founder of Blueroots, was the first buyer to successfully place an order with Jac Oudijk, using an API link through Floriday.

All direct orders must be 100% Digital by the end of 2020. This means that the supply from the grower is available online on Floriday and that the buyer places their order online. 100% Digital is creating many changes in the current working methods of growers and buyers. Digitisation ultimately results in a more efficient way of working, fewer ordering errors and a better exchange of information. How are you as a grower or buyer going to work in a 100% Digital way?

Many growers have been preparing for 100% Digital for some time. SK Roses is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, SK Roses discusses the process, challenges and accompanying benefits, as well as of course their experience!

Kwekerij Mostert Nieuwerkerk B.V is busy preparing for 100% Digital by means of an API link. This link allows them to enter the offer through their own software package in Floriday. Kwekerij Mostert Nieuwerkerk B.V aims to digitise its sales as much as possible. Ruben Mostert, from Kwekerij Mostert Nieuwerkerk B.V, explains more about the company’s experience with the API link, the test phase and with 100% Digital.

Many growers have been preparing for some time for 100% Digital. Kwekerij Piet Vijverberg is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, Piet Vijverberg discusses the process, challenges and accompanying benefits, as well as of course their experience!

In this video update, Martin de Ruiter (Programme Manager 100% Digital) and Jefry van den Hoeven (Product Owner Floriday) talk about which phase of development Floriday and 100% Digital are currently in and what we will be focusing on in the coming period. Want to know more? Watch the video!

Many growers have been preparing for some time for 100% Digital. Arcadia Chrysanten is working hard as well to meet the requirements of 100% Digital by the end of 2020. In this interview, Arcadia Chrysanten discusses the process, the challenges, benefits and their experience of course!

Last week, Hilverda De Boer, co-founder of Blueroots, successfully placed an order with a grower using an API link through Floriday. With this fully digital transaction, the buyer link for Floriday was tested in practice. The success of this test is an important milestone for the 100% Digital programme, which is one of the cornerstones of the strategy of Royal FloraHolland.

Many growers have been preparing for some time for 100% Digital. Rene van Dijk is working hard as well to meet the requirements of 100% Digital by the end of 2020. In this interview, Rene van Dijk discusses the process, challenges and benefits it brings, as well as of course their experience of it!

A number of growers have been preparing for 100% Digital for a while. Ter Laak Orchids is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, Ter Laak Orchids tells us about the process, the challenges, the benefits and their experience, of course!

Van Helvoort Company is busy preparing for 100% Digital by means of an API link. This link allows them to enter the offer from their own software package in Floriday. Van Helvoort Company has the ambition to digitise its sales as much as possible. Lianne van Londen of Van Helvoort Company explains more about the company’s experience with the API link, the test phase and the company’s experience with 100% Digital.

A number of growers have been preparing for 100% Digital for some time. Qualily is also working hard to meet the requirements of 100% Digital by the end of 2020. In this interview, Qualily discusses the process, challenges and benefits it brings, as well as of course their experience of it!

A number of growers have been preparing for some time for 100% Digital. WPK is working hard as well to meet the requirements of 100% Digital by the end of 2020. In this interview, WPK discusses the process, the challenges, benefits and their experience of course!

All direct transactions at the Royal FloraHolland marketplace will be concluded entirely digitally by the end of 2020, at the latest. In order to achieve this goal, and to facilitate growers and customers in this process, the two-sided platform Floriday is being further rolled out. The development of this two-sided platform requires clear information on the website for growers as well as customers, service providers and software suppliers. In order to support and inform the industry in the best possible way, Floriday has improved the website. The website is more clearly organised and offers even more help per topic.

Many growers want to process all sales directly in the Floriday screens. This means that they want to organise their clock deliveries, the processing of their direct sales and contract trade in Floriday. We are working hard to achieve this. With this news item, we are giving you an update.

Jefry van den Hoeven and Martin de Ruiter (l) are preparing this step to 100% Digital. They realise it requires a different approach from growers and buyers. But it also provides advantages, such as time savings. Read the interview and discover the benefits, approach and experiences of buyers and growers with 100% Digital.

On Friday 1 May 2020, Floriday will kick off an information campaign for growers and customers about the 100% Digital programme. All direct transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020 at the latest. With the information campaign, buyers and growers will receive all additional information about 100% Digital, and it will make clear what this means for them and what they can do themselves.

100% Digital offers both growers and buyers many advantages; it creates correct, real-time information for instance, making the trading process more efficient. 100% Digital also helps the sector comply fully with stricter European financial legislation. We realise that 100% Digital requires different working procedures from both you as a buyer and the growers with whom you do business. 100% Digital is currently being tested in conjunction with Noviflora, a leading horticultural export company. We asked Joost Groenewegen, purchaser at Noviflora, about their opinion on 100% Digital.

You are probably already aware of the ambition to conduct direct trade business in a 100% Digital way. This change that has raised questions and perhaps some concerns with growers and buyers alike. You may be contacted about 100% Digital by parties other than Royal FloraHolland. What is the true situation and which choices are you facing? In this article, we answer a number of pressing questions to give you more clarity. We asked Martin de Ruiter, Program Manager for 100% Digital at Royal FloraHolland, a number of questions. Read his responses in this news item.

By the end of 2020, all transactions on the Royal FloraHolland marketplace will take place digitally. The digital transition means that growers and buyers on the Royal FloraHolland marketplace will in future do business in a different way. Basically, Connect-EAB is being phased out and transactions will be initiated directly through Floriday. Growers can already use Floriday for their day-to-day trading. Work is currently underway finalising functionality for buyers, so that there will be one central place for them to go for supply information and up-to-date pricing. We will be showcasing this functionality at Trade Fair Naaldwijk. So, visit our stand for a sneak preview!

Last week, the Floriday team was in the Holland Pavilion at the IPM in Essen.. The IPM is one of the most important horticultural fairs in the world,, centered on solutions and innovations in the green sector. IPM & Floriday are a strong match, because as you know, innovations and solutions are also at the heart of our business. Read more about the IPM in our update!

We are taking the next step in the digital transformation of the floriculture industry; all transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020. Digitisation increases the efficiency and speed of both supply and demand. Furthermore, it helps to fully comply with the tightened financial legislation in Europe. In this newsletter, we will take you through the most important developments that will help you achieve 100% Digital.